Missing definition of the "Campaign Click-throughs" metric | Community
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bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 2, 2024
Solved

Missing definition of the "Campaign Click-throughs" metric

  • October 2, 2024
  • 2 replies
  • 1704 views

Hi all,

can someone give me the official definition of what "Campaign Click-throughs" are and how they are counted?

Just because it does not seem to be properly described anywhere, not in Analysis Workspace nor Adobe's documentation (hello, Adobe!?).

 

My best bet would be that this metric represents/replaced "Tracking Code" Instances (Campaign)?

But why don't you just call it "Tracking Code Instances" anymore then and instead give it a cryptic name and forget to it write down anywhere?

 

On top of that, I assume the value as such is counting the actual occurrences and is not deduplicated, correct?

We use the getValueOnce plugin, so I would not care much.

 

But maybe as a community group effort, we could draft something and send it to Adobe to please update their docs xD

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Best answer by leocwlau

"Campaign Click-throughs" IS the "Tracking Code Instance". I can't find any documentation from Adobe sites but this happens that some report suites have the old name "Tracking Code Instance" and some report suites have the new name "Campaign Click-throughs". But you will not find both of them in the same report suite.

2 replies

leocwlau
Community Advisor and Adobe Champion
leocwlauCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
October 3, 2024

"Campaign Click-throughs" IS the "Tracking Code Instance". I can't find any documentation from Adobe sites but this happens that some report suites have the old name "Tracking Code Instance" and some report suites have the new name "Campaign Click-throughs". But you will not find both of them in the same report suite.

    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe ChampionAuthor
    Community Advisor and Adobe Champion
    October 3, 2024

    Thx  @leocwlau for confirming 

    Is there anyone you know I could ask for a documentation update? Quite annoying when something that important isn't explained neither in Workspace nor mentioned in the documentation 

    Cheers from Switzerland!
    jeff_bloomer
    Community Advisor and Adobe Champion
    jeff_bloomerCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    October 7, 2024

    Thought you might find this interesting.  @andrey_osadchu1 posted this back in 2019.  Crazy that we end up having to find and define this stuff better than Adobe.  LOL!
    https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/campaign-clickthrough-counts/m-p/326129

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