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li_jie
li_jie
Nov 17, 2015 8:29 PM UTC
Solved

Metrics used to compare landing pages

Hi, 

I want to compare landing page performance. So far I'v used metrics of page views, visits, bounce rate, time on page and participation revenue per pageview.

Can anyone tell me what other metrics should include? Thanks!

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TanmayMathur
TanmayMathurAccepted solution
Adobe Employee
Nov 18, 2015 9:31 AM UTC

Hi,

Thanks for reaching out. Well the metrics that measure performance would depend more on your business objectives, there is no defined set to do that and will differ from business to business. You should look at the objectives of your pages to more accurately identify the metrics to use.

Thanks!

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1 reply

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
Nov 18, 2015 9:31 AM UTC

Hi,

Thanks for reaching out. Well the metrics that measure performance would depend more on your business objectives, there is no defined set to do that and will differ from business to business. You should look at the objectives of your pages to more accurately identify the metrics to use.

Thanks!

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