Marketing Channels Sum of Visits more than Total Visits | Community
Skip to main content
Level 1
March 1, 2026
Question

Marketing Channels Sum of Visits more than Total Visits

  • March 1, 2026
  • 0 replies
  • 4 views

It is my understanding that Marketing Channels is a waterfall, and each Visit will fall into ONLY one Marketing Channel, from the Marketing Channel rules.

 

All Mktg Channels have the override checked - EXCEPT for Direct and Session Refresh (Internal Referrers).

 

Is there something that needs to be changed here so that the Processing Rules only allow 1 Last Touch Marketing Channel per visit?