Marketing Channel Processing Rule Tester | Community
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MandyGeorge
Adobe Champion and Community Advisor
Adobe Champion and Community Advisor
July 13, 2026
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Marketing Channel Processing Rule Tester

  • July 13, 2026
  • 3 replies
  • 135 views

A new feature that would be great to have is the ability to test marketing channel rules as you’re creating/saving them. Similar to what we have for classifications, where you can put in a test string and it will show how that string would be classified. It would be great to have this with marketing channels.

 

How it should work:

There should be an option to run a test where you can manually put in a URL, referrer, and other components (based on what components you’ve used to set up your rules). Either have it show up with all of the fields you’ve used and the option to populate them/leave them blank, or have dropdowns where you can select which fields you want to enter info for.
Then have it run what you’ve entered against all of your rules and tell you which marketing channel it would get classified into.

 

Why it’s important:

Right now when making marketing channel processing rules, there isn’t currently a way to test them. It can be hard to mentally go through all of the rules and figure out how a hit would get classified, especially if you have a lot of rules. The value of being able to test specific types of hits can let users know if their rules are working correctly or not. Especially for Adobe Analytics, where retroactive changes are not possible, this could save data from getting misclassified after rules are set up. 

3 replies

jeff_bloomer
Adobe Champion and Community Advisor
Adobe Champion and Community Advisor
July 15, 2026

Amen to this one.  We have needed this for FAR too long!  I really hope this newer platform finally provides the visibility we need to actually get these kinds of ideas promoted the way we need for them to be acted upon.

Level 1
August 5, 2026

How to test it? could you please share the exact path

jeff_bloomer
Adobe Champion and Community Advisor
Adobe Champion and Community Advisor
August 13, 2026

Hi ​@GopiRa3,

That’s what ​@MandyGeorge was saying in her post was that it would be nice if we had a way to test it.  Currently, there is no way to perform testing without pushing the rules live to affect production.

The only thing I can immediately think of doing to try anything close to it would be to try and replicate it in your dev environment, but that would all depend on how you have your dev environment configured and if it’s truly set up to manage that kind of parallel work so it would not adversely affect your production environment.