Marketing Channel Processing Rule Tester
A new feature that would be great to have is the ability to test marketing channel rules as you’re creating/saving them. Similar to what we have for classifications, where you can put in a test string and it will show how that string would be classified. It would be great to have this with marketing channels.
How it should work:
There should be an option to run a test where you can manually put in a URL, referrer, and other components (based on what components you’ve used to set up your rules). Either have it show up with all of the fields you’ve used and the option to populate them/leave them blank, or have dropdowns where you can select which fields you want to enter info for.
Then have it run what you’ve entered against all of your rules and tell you which marketing channel it would get classified into.
Why it’s important:
Right now when making marketing channel processing rules, there isn’t currently a way to test them. It can be hard to mentally go through all of the rules and figure out how a hit would get classified, especially if you have a lot of rules. The value of being able to test specific types of hits can let users know if their rules are working correctly or not. Especially for Adobe Analytics, where retroactive changes are not possible, this could save data from getting misclassified after rules are set up.
