Marketing channel populated incorrectly

Question

Hi to all,

I have a problem and I don't know the cause.

I have this setup where marketing channel "offline" is populated if in query string there is the word "offline"

But in the marketing channel report i saw that this traffic goes to "direct" channel.

how is it possibile? do you have any ideas?

thk,

francesco

yuhuisg · Accepted Answer

Instead of using the Visits metric, what does the table show when you use the Marketing Channel Instances metric?

hjoshi · Answer

As I can see in the workspace you are using "Visit" metric in Marketing channel report.If we are looking into a marketing channel report in Adobe Analytics, the Adobe recommends using only the "Marketing channels instances" metric.

This metric measures the number of times a marketing channel was defined in an image request, including standard page views and custom link calls. Does not include persisted values.

https://docs.adobe.com/content/help/en/analytics/components/marketing-channels/analyze-mc.html

Instances show the total number of times that a user clicked to your website and the Marketing Channel changed. Similar to its use in other analytic tools, the Marketing Channel persists beyond the initial click-through until the user clicks through from another campaign or referring domain. Visits here means the total number of visits where the most recent Marketing Channel was, such as email. Therefore, Marketing Channel Instances here gives the total number of clicks from email.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded