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Luca_Lattarini
Luca_Lattarini
Level 9
August 1, 2020
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Keyword searched, Exit Keyword seached and bounces

  • August 1, 2020
  • 1 reply
  • 1288 views

Hello everyone,

I am going to analyze the correlation between  Keyword searched, Exit Keyword searched and bounces by using dashboard. Any suggestion?

Thanks

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Best answer by PratheepArunRaj

Dear Luca,

If you talking about Internal Search Keywords, then you can take my comment below.

First, you need to understand the dimension type: Whether it is an evar or a Prop. If it is an eVar, then you just use the eVar with eVar Instances or Event (If you have an assigned event) to understand which keyword searched the most.

Considering you have Prop to capture the keyword then it will have Exit Keyword as a separate dimension, but I don't think that will give the Search Keyword that leads to visitor exit because Entry and Entry dimension didn't mean the first hit or last hit, rather the first set dimension and last set dimensional value. Check out my take on Entry Dimensions & Entries Metric: Click Here. So, if you ask me, Exit Keyword searched will not yield you the results you want.

But, if you have a separate Page or firing Page Name for Search Results Page, then correlate the Page Exits or Page Bounces by Keyword to see the results you want.

Thank You, Arun.

1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
August 1, 2020

Dear Luca,

If you talking about Internal Search Keywords, then you can take my comment below.

First, you need to understand the dimension type: Whether it is an evar or a Prop. If it is an eVar, then you just use the eVar with eVar Instances or Event (If you have an assigned event) to understand which keyword searched the most.

Considering you have Prop to capture the keyword then it will have Exit Keyword as a separate dimension, but I don't think that will give the Search Keyword that leads to visitor exit because Entry and Entry dimension didn't mean the first hit or last hit, rather the first set dimension and last set dimensional value. Check out my take on Entry Dimensions & Entries Metric: Click Here. So, if you ask me, Exit Keyword searched will not yield you the results you want.

But, if you have a separate Page or firing Page Name for Search Results Page, then correlate the Page Exits or Page Bounces by Keyword to see the results you want.

Thank You, Arun.

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
Luca_Lattarini
Luca_LattariniAuthor
Level 9
August 3, 2020
Hi Pratheep, First of all, thank you for your always valuable answer. Basically i set up a keyword serach as evar and event and i am able to find the most searched word in the website. In addition, I want to try understanding which word brings bounces in my web site and improve the content in the search result. Any suggestion?
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