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surajpatra2525
Level 4
January 30, 2020
Solved

Issue with marketing channel report

  • January 30, 2020
  • 3 replies
  • 4071 views

Hi Experts, 

I am having an weird issues with marketing channel reporting. The issue is around paid search detection. I have the below rule with paid search and it is the first one in the rules list. But, all the traffic for this campaign is getting captured into natural search. Is there a reason why ? Paid search is an out of box marketing channel. does it only detect traffic which matches "adobe paid search" detection rule.

 

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Best answer by ch_ashish

Create paid search rule based on the condition you have specified in screenshot you should create Paid search detection rule. Then in Marketing channel rule use Paid search detection rule.

3 replies

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ch_ashishAccepted solution
Level 2
January 31, 2020

Create paid search rule based on the condition you have specified in screenshot you should create Paid search detection rule. Then in Marketing channel rule use Paid search detection rule.

mac28
mac28
Level 3
January 31, 2020

Hi @surajpatra2525 : You can try the below two options:

1) Use the OOB Paid marketing channel setup.

- Add New Rule Set 'Paid Search'

2) There should be only 1 query string parameter per rule set (Refer to the definition for query string parameter in the above link). Hope this helps.

    S
    surajpatra2525Author
    Level 4
    February 5, 2020

    Thank you for your help with this. I actually figured out that the issue was because some of the URLs were not written to the data layer correctly. The Page URL that was sent to analytics by reading from the data layer was incorrect, which is why I was missing most of the data. I think I am good now. thank you for your help.

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