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anshikaa9828138
Level 2
March 31, 2017
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Is Visitor ID separate if the same person comes from different browsers or device types

  • March 31, 2017
  • 2 replies
  • 2303 views

What is the best way to deduplicate visitor id with simple analytics implementation

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Best answer by Løjmann

Hi,

Take a look at https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_visid.html and https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_connecting.html to read more about it. But as Paige says, if your visitors do not authenticate you can't do it...

Alternatively, if they perform an action that in your backend identify them (but this data isn't stored in analytics), you can send the visitor ID to your backend and then perform visitor stitching in your business warehouse. To then get it back to Adobe Analytics, you could collect Visitor ID, create a classification on that variable and upload a unique identifier back. That would allow you to see performance for each unique customer across devices...

/Løjmann

2 replies

PaigeFielder
PaigeFielder
Level 2
March 31, 2017

Hi,

The Visitor ID is reliant on the cookie, so if you browse (not logged in) across different devices and browsers you'll have different Visitor ID's. The only way I know of to de-duplicate is via visitor stitching if that user logs on across these browsers or devices. If the user doesn't log on then i don't believe there is a simple answer.

Thanks,

Paige

Løjmann
LøjmannAccepted solution
Level 5
April 2, 2017

Hi,

Take a look at https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_visid.html and https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_connecting.html to read more about it. But as Paige says, if your visitors do not authenticate you can't do it...

Alternatively, if they perform an action that in your backend identify them (but this data isn't stored in analytics), you can send the visitor ID to your backend and then perform visitor stitching in your business warehouse. To then get it back to Adobe Analytics, you could collect Visitor ID, create a classification on that variable and upload a unique identifier back. That would allow you to see performance for each unique customer across devices...

/Løjmann

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