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courneyo6772664
January 23, 2019
Solved

Is Attribution IQ a good substitute for Visitor Participation?

Hello,

I don't believe my client's account has participation enabled...but when I was reading through some documentation I found info on Attribution IQ. I was able to create an attribution panel within workspace, but I'm still wondering:

- Because my client is e-commerce, when I want to see pages with revenue or orders attributed to them, I only see pages like: checkout, cart, etc.

- Instead, I'd like to know top LANDING or ENTRY pages that lead to conversion

- I'd also like to know how many pages/products are viewed before conversion

I've been able to figure these things out using the visitor participation calculated metric in the past--but it's often already defined in the calculated metric list.

Any ideas?

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PratheepArunRaj
PratheepArunRajAccepted solution
Adobe Champion, Community Advisor, UG Leader
January 24, 2019

Dear courneyo67726644,

I would definitely recommend you to try Attribution IQ. You will get the answer. There are many documents available online.

Lets say, a visitor landed Page A > Page B > Check Out > Thank You. If you take Purchase event, you will be only seeing Thank You since the Attribution is Last Touch(Default Attribution Model) i.e. Thank You.

But if you use Linear Allocation Model in Attribution IQ, Equal credit will be given to all the Pages. Page A = Page B = Check Out = Thank You = 0.25. So you will come to know the contribution of each page and now you can find out which page is contributing more for the revenue.

This is not only for Page, but for all the variables. So yes, Attribution IQ is indeed awesome.

Regarding how many pages/products were viewed before conversion, you should create a segment based on Visit or Visitor or else even Page Depth variable will let you know the exact depth on every purchase.

Thank You

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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1 reply

PratheepArunRaj
Adobe Champion, Community Advisor, UG Leader
PratheepArunRajAdobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
January 24, 2019

Dear courneyo67726644,

I would definitely recommend you to try Attribution IQ. You will get the answer. There are many documents available online.

Lets say, a visitor landed Page A > Page B > Check Out > Thank You. If you take Purchase event, you will be only seeing Thank You since the Attribution is Last Touch(Default Attribution Model) i.e. Thank You.

But if you use Linear Allocation Model in Attribution IQ, Equal credit will be given to all the Pages. Page A = Page B = Check Out = Thank You = 0.25. So you will come to know the contribution of each page and now you can find out which page is contributing more for the revenue.

This is not only for Page, but for all the variables. So yes, Attribution IQ is indeed awesome.

Regarding how many pages/products were viewed before conversion, you should create a segment based on Visit or Visitor or else even Page Depth variable will let you know the exact depth on every purchase.

Thank You

Arun

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Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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