iOS 18 Distraction Mode and Adobe Analytics

Hi, 

As far as I am aware, the "hide distracting items" is a manual process where users have to chose visual elements on the page to hide them... it's doubtful that anyone is going to find the 1x1 pixel that is Adobe Analytics and hide it.

This should not impact JS resources (which have no visual component), or the actual tracking (unless someone can actually find the tracking pixel to hide it)

If you are using Adobe Launch to load visual elements to the page, or Adobe Target to personalize the site, as those are visual elements, they might be impacted if a users chooses to hide them.

As for if the targeted ads being tracked being tracked as loaded... that really depends on how you are tracking them, and how your ad server works... the only way to know for sure is to test it yourself and see what happens... 

It's a manual process anyway where the user can choose what to hide. Presumably, click tracking in these items (if any) will not be captured anymore.

I would be surprised if this had a major impact on your data (unless you have elements which are so obnoxious that most users want to hide them (which would surely indicate that these items should be redesigned...)

Have you noticed any significant difference on iOS 18?

Thank you both! very helpful. We are seeing a low proportion of people using iOS 18 + safari, but still an important size to monitor. 

Also, in most cases I can find, if I hide an advertisement with distraction mode and refresh the page, adobe analytics still recognized the ad as loaded. 

Anyone have any ideas on how to track if someone is hiding any elements using distraction mode? not necessarily the specific element they are hiding, just of they have it enabled anywhere.