Adobe Analytics

They say the only constant in life is change. This adage rings true, especially for those working on analytics teams. Assembling a proficient analytics team can feel like a never-ending cycle of training and retaining. However, this tiresome cycle can be broken.Join Adobe Analytics Champion, Matthew Coen as he shares his insights on how to not only recruit and retain talented individuals for your analytics team but also prepare for and mitigate the effects of employee turnover.  

Does your organization currently have media tracking for Adobe Analytics implemented? If so, do you have a high confidence that the data collected is correct? Do you know when the last time the implementation was updated? And most importantly, do you have a plan in place to make sure the implementation is correct and stays up-to-date going forward? To answer these questions, start by checking the basics:   Let’s assume you have access to Analysis Workspace and can set up a basic dashboard. When you create a new project, be sure to select the correct Report Suite, then search for the following: Content Name (variable) Media Time Spent         NOTE: If these are not visible, re-enable Media Reporting in the report suite settings.   In Analysis Workspace, add the Content Name (variable) dimension along with the following metrics: Media Starts, Drops Before Start, Content Starts, Content Complete, Avg Media Time Spent and Avg Content Time Spent, as such:

Web analytics is an important martech stack for brands, web analytics tools or solutions are helping brands to better understand their customers, improve website performance, measure marketing effectiveness, optimize the customer journey, and track website KPIs. This information is essential for making informed decisions and staying ahead of the competition.One of the Industry leading solutions and my favorite is Adobe Analytics.You might already know that Adobe analytics works on a javascript library called Appmeasurement.js. We deploy this script either through a TMS(Tag Management Solutions) or directly on the websiteSimilarly, if you are using Adobe Target, Adobe Audience Manager, and Visitor Identification solutions, each of these solutions has its own independent scripts, different cookies, and different endpoints.However, recently Adobe has come up with the concept of one javascript library, one endpoint, and first-party data collection. Replacing all of the above javascript lib

In Adobe Analysis Workspace, the headings of my visualizations are long and get tapered off. Is it possible to wrap the visualization header to the next line?

  Hello all! I'll be in the Experience League Community Lounge Tuesday, Wednesday, and Thursday for Summit, I hope to see you there! 

Movies are great storytellers and best in giving lesson which are applicable to performance marketing too. Here are titles that digital marketing analysts resonate with when it comes to performance analysis and optimisations. 3 Movies That Weaken Machine Learning and How Adobe Analytics Can Turn it Around 1. Wrong Turn When digital marketers or media managers neglect the learning phase, there are multiple loopholes and wrong turns made along the way. Digital Analysts role is crucial at this stage most especially during the first seven days of campaign launch. The learning phase is not a myth, ads in its infancy stage are not as intelligent as its advanced stage. Hence, to avoid making unnecessary modifications that will lead ads to the wrong way, maximise Adobe Analytics. Adobe Analytics Dimensions to Use to Turn it around: Website Entries- You can eliminate ads with high drop off rate (Drop Off Rate= 100%- Website Entry Rate). Find out more about the drop off rate calculation. Bounc

Hello AA Community,In the recent times, few of the members having questions regarding the some functionality is not available or not working. While I am writing this in the discussion, there is an active issue in adobe analytics, where nothing is showing up in the landing page except the top menu. Adobe is already aware of this issue. But if you wondering what's happening? what are impacted? and when it is resolved? you can check the status here: https://status.adobe.com/products/503467 (for Adobe Analytics).Or go from your adobe analytics page, use this steps to look for system status.Select '?' (help section) on top right of the adobe analytics landing pageThen select Status for the system status.Hope this helps!

Please join us for 'Experience Makers The Skill Exchange' where you will hear from Adobe Analytics experts and peers. Beginner or advanced, there’s something for everyone. We are offering two tracks to fit your learning needs:  Learn Track: Newer to Adobe Analytics? Then this content has been built for you. The Learn Track will provide an opportunity to learn from Analytics experts. Not only will you see how to successfully use the application, but you can immediately apply the learnings after each session. Each session will have an opportunity for you to ask questions of the Adobe experts live.Grow Track: Are you ready to experience the power of your peers? During the Grow Track, Adobe Analytics expert users will share how to get the most value our of their applications by sharing tips and tricks, best practices, new and advanced use cases, and more!  Join us 17 May, 2023 from 1:30PM to 4:30PM Australian Eastern Standard Time. Register today for this free digital e

I keep on getting following error when I login to Adobe analytics. I am unable to see anything else even though I have got admin access. Error- "You have successfully logged in, however no reports have been enabled for your account yet". Any suggestions on how to fix this issue?

I have a co-work just life for a better opportunity. His account has a lot of customized dashboard and scheduled reports. Is there quicker way I can transfer all of them to my account? Thanks!

Ever get questions like this from stakeholders and think it would be really nice to have a nice clean visual to show them? You want to create something like this but the problem is you create it once and it becomes a big manual time-suck every time you want to update it.  Because chances are, as soon as you create it for one time period, like 'last month', and for one metric, like 'clicks', someone asks, well what about last year, or what about conversions?  And you have to manually update every single number in your overlay.And some third party companies offer these, but of course those cost money. You can follow these steps to creating your own free and automated overlay.         Those were the steps for how to add clicks.  Now I'll walk through the steps for how to add 'conversions.' I used all these different 'extra' tips on mine, and made different tabs in my Excel sheet for new vs. return visitors, mobile vs. desktop, etc.

Join us for the next Adobe Analytics Community Q&A Coffee Break  taking place Wednesday, April 5th, 2023 @ 10am PT - 11am PT  Register Here   We will be joined by Ben Gaines (@BenjaminGaines), Director of Product Management for Adobe Analytics, who will be signed in to the Adobe Analytics Community to chat directly with you on this thread about Customer Journey Analytics, Analysis Workspace, all things product, and the big announcements from Summit 2023. Bring any and ALL of your questions here, on this thread, on Wednesday, April 5th at 10am PT for comprehensive insights, deeper explanations, and strategic suggestions for your unique use cases ~ DIRECTLY from the Adobe Analytics Director of Product Management! Vani Bhemarasetty (aka @VaniBhemarasetty), Technical Consultant for Adobe Analytics will also be joining to provide additional insights and answers to your questions.   REQUIREMENTS TO PARTICIPAT

Hello AA Community,   In Adobe Analytics Labs, there is a new prototype which enables the option to export your project as powerpoint. As this is just a prototype and it's not available for Flow and Fallout visualizations (Can be added in the future based on the feedback). Give it a try and provide your feedback.   Option to download as powerpoint (Available only through labs prototype):   Available Prototypes in AA Labs:

Reports & Analytics and Data Workbench won't be available after December 31st, 2023.   Here are the resources for transitioning from Reports and Analytics to Analysis Workspace. https://express.adobe.com/page/6WnF8JK6IRDhf/   FAQs for Data Workbench: https://experienceleague.adobe.com/docs/data-workbench/using/eol.html?lang=en

What makes Experience League great? Its global community of passionate and knowledgeable members who are eager to learn, grow, and excel together. With the Community Advisors Program, members have access to a network of peers who are experts in various Experience Cloud products.   Community Advisors are considered thought leaders and experts in Experience Cloud products. They take on the responsibility of mentoring, teaching, and encouraging other members, while creating content like blog posts and participating in or leading virtual and in-person events. Members who have the required passion, drive, and expertise can apply to become a Community Advisor. The Community Advisor Program creates unique opportunities for peer-to-peer learning and helps power a thriving, friendly community where everyone can give and receive support or guidance. After all, Experience League is about enabling the success of every member.  So, jump into the community. Get to know our Community Adviso

Join us for the next Adobe Analytics Community Q&A Coffee Break  taking place Monday, January 30th, 2023 @ 10am PT - 11am PT  Register here!   We'll be joined by the North America East Virtual Analytics User Group, with @Jennifer_Dungan and @jeff_bloomer, experts who regularly use Adobe Analytics in their careers, who will be signed in here to the Adobe Analytics Community to chat directly with you on this thread about your questions related to analytics, best practices, and tips & tricks.  Bring any and ALL of your questions here, on this thread, on Monday, January 30th at 10am PT for comprehensive insights, deeper explanations, and strategic suggestions for your unique use cases ~ DIRECTLY from the Adobe Analytics experts 💥 Adobe Senior Technical Support Engineer Brian Topham aka @BrianTophamAdobe will also be joining to provide additional insights and answers to your questions.

Hello from Adobe Certification!  Adobe Analytics certification renewals just became easier than ever. You can now renew your Adobe Analytics certification via a new continuous learning renewal format at no cost. With this new renewal format, you can renew your Expert or Master level certification by completing a few continuous learning course assessments, without the hassle of scheduling and taking a proctored exam. Visit Adobe Analytics Renewal Guide to learn more and renew your Analytics certification today! If you have any questions, please refer to these FAQs, or contact certif@adobe.com.  Thanks, Adobe Certification Team

Hey everyone! Exciting news!  We’re thrilled to announce that Community Advisors will be joining us at the Experience League Community Lounge for the Welcome Reception (on Tuesday, March 21 from 5:30 p.m. to 7:30 p.m.) and Community Mixer (Wednesday, March 22 from 4:00 p.m. to 5:30 p.m.).  The Experience League Community Lounge is a hub for connecting with peers, sharing knowledge and sparking inspiration.   This is a great opportunity to connect with the industry experts and learn from their experiences. Don’t miss out! Come visit the lounge and engage with our amazing Community Advisors.   See you there!   

Welcome to the 4th edition of the Adobe Analytics Community Lens!   The Adobe Analytics Community Lens is like your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place.In this edition, we are sharing updates from January and February 2023, including, the most viewed Adobe Analytics content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Analytics Community Lens  📅EVENTS AND OPPORTUNITIES📅 Adobe Analytics Coffee Break, Wednesday, April 5, 10:00 AM (PT) We will be joined by Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be discussing Customer Journey Analytics, Analysis Workspace, all things product, and the big announcements from Summit 2023. For more information and to register, click here. Adobe Analytics EMEA 2023 Q1 get together, Wednesday, March 15, 10:00 AM (MDT) This is a ch

                                 Our Adobe Experience cloud communities are the heartbeat that connects, engages, and empowers our users to create game-changing digital experiences for their customers. Today, I'm thrilled to announce the Community Advisors, class of 2023. The new class of Advisors are passionate and super-engaged individuals who lead by example, and generously share their expertise with everyone. During their tenure, Advisors will participate in community initiatives, collaborate with Community managers, provide product feedback, and most importantly, share their expertise with the Experience League/ Marketo/ Workfront Community. We will onboard the second batch for the 2023 class in June/July.   Congratulations to the class of 2023 🎉🎉

Greetings Adobe Analytics Community! Adobe Analytics Community Q&A Coffee Breaks: A program designed to keep you connected to some of the very best Analytics resources out there: namely, the great minds behind Adobe Analytics! Connect with our experts to discover a broader perspective around solutions to your questions ~ and since the conversation is via chat over an Adobe Analytics Community Discussion thread, your questions and their solutions will stick around in the Community to help others with their similar questions, and vice versa 🙌 This list will be updated over time, so be sure to bookmark it and check back to review the latest Adobe Analytics Community Q&A Coffee Break Discussion Threads (newest to oldest) 😊    2023 11/14/23 - Brian Au, Adobe Principal Business Consultant and CJA expert 07/18/23 - Adobe Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer 04/05/23 -

    We are proud to announce the Adobe Experience Cloud Community Members of the Year for 2022! This year, we expanded our program to recognize community members across key Adobe Experience Cloud product communities.    The program recognizes the most engaged, passionate, and supportive members of the Experience League and Marketo Engage communities. These outstanding individuals from around the globe have demonstrated unparalleled dedication and investment in their respective communities. They have gone above and beyond to provide support, drive community engagement, lead by example, and provide valuable feedback to improve our products. They truly are the best in class.    Please join me in congratulating our community members of the year:     Adobe Analytics – @Jennifer_Dungan, Metroland Media Group  Adobe Campaign – @Manoj_Kumar_ , AKQA  Adobe Experience Manager –  @arunpatidar, Accenture &nb

(Disclaimer: The following recommendation is based on my personal experience. It is not endorsed nor recommended by Adobe or any of its partners.) Background: sending more than one beacon in the same page When it comes to accurate analytics tracking, one of the most important things to guard against is that you don't track variables that shouldn't actually be tracked. This happens particularly often when multiple beacons are sent from the same web page. A simple example is what happens when you want to track a link click on a page. When the page's Pageview beacon (s.t()) is sent, you might have tracked eVar8 with the page's site section. This eVar8 remains set in the Analytics "s" object. So when you track the click on the link with a Custom Link beacon (s.tl()), that eVar8 would be tracked as well – even if that wasn't your intention. This problem manifests itself even more so if your website is a Single Page Application (SPA). In that case, your website really only has one "physical"

Is your company data-obsessed or data-driven? Data-obsessed cultures often ask for reporting and have whole teams for it, but when the data contradicts what they want to do, the data gets ignored, cherry-picked, or creatively interpreted. Data-driven cultures follow the data where it leads them, even with hard choices.Join Adobe Analytics Champion Gitai Ben-Ammi on February 2nd at 11:00 AM ET | 5:00 PM CEST as he discusses what a data-driven culture looks like and shares strategies for using Adobe Analytics to build one.   Watch the on-demand recording here