Adobe Analytics

I am an Adobe Analytics enthusiasts and your fellow life-long learner in this community. I am excited to partner with @jagpreet_singh_ and the rest of other Adobe Community Advisors for Tuesday's Tech Bytes! I will lead the discussion on Adobe Analytics Tips & Tricks, Best Practices, Success Metrics, Golden Nuggets, and much more.  Fun and interesting content will be added every Tuesday on this thread! As digital experts, you are aware how ad fatigue is inevitable in today’s omnichannel initiatives, and yet your audiences have limited reserves of attention. Avoid underperformance by optimising your ads and reinforce it enough. For the next six weeks, I will lead this discussion on Analytics Tips & Tricks, Best Practices, Golden Nuggets, Proven Antidote to Ad Fatigue, and much more. Expert Trick: Ad Format Variety is Key! Why is it important? 1. Maximise the Mileage Consider your creative materials or content as the essential component that ensures the ad-serving alg

Analysis is the bridge that connects a mountain of information to meaningful insights. One essential aspect of analysis is the generation of analytic reports, which serve as the basis of the analysis. There are different kinds of reports. For example, there are monitoring reports, test reports, inferential reports, projections, dashboards, sponsor reporting, diagnostic reports, etc. They have different purposes. However, and very broadly, most reports you pull from Adobe Analytics will fall into two types: monitoring reports and analysis reports.Monitoring ReportsMonitoring reports are designed to do just what their name suggests – monitor and identify changes in key metrics and dimensions. They look for change. Monitoring reports tend to contain the dimensions and metrics for your site or product that you look at all the time. This differentiates them from reports that are meant to answer specific, short-term questions or reports that are meant to reveal user behaviors. Monitorin

Hello from Adobe Certification! We are now offering an on-demand renewal exam for the Adobe Analytics Developer Professional certification. As long as you take the exam before your current certification expires, the exam is free of charge. Don’t wait until your certification expires and your only option is to retake the certification exam for a fee. Make sure you renew before the two-year mark and take advantage of this easy, no-cost renewal method. Visit the ​Adobe Analytics Renewal Guide to learn more. ​If you have any questions, please refer to our ​FAQ, or contact ​certif@adobe.com.

Have you got analytics questions burning hotter than a fireplace on a cold winter night? Our champions are back to answer your questions! On December 6th at 3pm EST we have Adobe Analytics Champions Jennifer Dungan, Jeff Bloomer, and Luke Ahn available to answer your questions. If you’ve never attended one of our office hours before, here’s how it works. Sign up to attend the event at the link below. Then on the day of the event go back to the event page and click “join event” And that’s it, you’re in!Office Hours - December 6 at 3:00pm EST If you have any questions that you want to ask our champions you can submit them using the question submission form below, or you can comment them on this post! Either way we will make sure they have your questions! If you don’t have a question and just want to watch, that’s great too. Everyone is welcome to attend.Office Hours Question Submission Form (optional) Want to check out our past office hours? All of the sessions are availab

Hi,Is there any particular reason why people are more interested to move away from Adobe analytics to GA 360? Is is because GA 360 comes as a packages(Analytics 360,Tag Manager 360, Google Optimize 360, Attribution, Google Data Studio) or cost effective? Anyone else experience this? or any thoughtsthanks,Muthu

Success is a multifaceted and sometimes elusive concept. It is definitional. Its meaning varies from one situation to another and among different stakeholders.It’s important to define what success is at the start of your effort, whether launching new site features, testing, or reaching business goals. In my experience, if you wait to define success until “when you see what happens” you can easily end up with conflicting opinions about the project’s outcome. For example:One can have a product of significant interest to users but has poor usability.Alternatively, your application’s interface could be perfect, where every user finds what they are looking for and no user ever makes a mistake. However, that application only calculates yesterday's date. It is likely that few will ever care about that. In this case, your usability measures are great, but your product interest is low.Your links can generate great click-throughs but lead the users to a dead end. Your CTR is great, but your over

Introduction This article is a continuation of my original blog post on Customer Journey Analytics (CJA) pitfalls and how to avoid them. If you haven't already, I recommend reading Part I to gain a comprehensive understanding of the challenges and solutions discussed in this series. In this second part, I will delve deeper into additional pitfalls that organizations may encounter when utilizing CJA. We will explore topics such as addressing the Person ID inflation issue, using derived fields at the Connections level, the implications of using a non-default attribution model with the People & Sessions metric, the usage of duplicate component dimensions, and the importance of regularly updating and maintaining data sources and Connections. By understanding and mitigating these pitfalls, we can ensure the accuracy, reliability, and effectiveness of our data analysis in CJA. Let's proceed to explore these additional pitfalls and discover how to navigate them successfully. Addressing

Introduction Customer Journey Analytics (CJA) is a solution that offers insights into customer behavior. It enables you to analyze data and uncover valuable information to inform business decisions. However, like any data solution, there are potential pitfalls related to interpretation and design intention that you should be mindful of. This blog post aims to identify potential issues to consider when using CJA and provide practical tips and strategies to avoid them. By understanding these pitfalls and following best practices, you can ensure that the insights derived from CJA are accurate, reliable, and valuable to your business. Whether you are new to CJA or have experience with it, it is important to emphasize the significance of acquiring a comprehensive understanding of the fundamental concepts and techniques associated with CJA. This blog post aims to provide you with the necessary knowledge and strategies, as well as explore the intricacies and nuances of the solution. This wi

Join us LIVE in New York on November 9th for The Skill Exchange, a free customer learning event for Adobe Analytics. Sessions will be focused on sharing of best practices & adv. tips & tricks. Space is limited! If you are in New York or can join us in the Big Apple, register today!

📢 Announcement: Adobe Analytics Mentorship Program 2023! 🌟 Dear Community Members, We are thrilled to introduce Adobe Analytics Mentorship Program aimed at empowering Community members to upgrade their skill levels by achieving valuable Analytics certifications. This program brings our Community's experts – Mentors – together with our newer aspiring product learners – Aspirants – to foster knowledge-sharing, guidance, and mutually beneficial opportunities for professional growth.   📆 Program Timeline: The Mentorship Program will officially commence on July 10 and finish on August 25. During this period, participants will have the opportunity to engage in enriching mentorship relationships, gain valuable insights, and work towards obtaining certifications in their desired fields.  June 1, 2023: Program Announcement / Applications Open  June 26, 2023: Application Window Closes for aspirants July 5,&

Hello Analytics Community! We have recently completed our mentorship program, which was focused on providing learners with assets to help them pass the Adobe Analytics Certification exams. If you're interested in pursuing a certification, this is an excellent place to begin looking at available resources. Below you will find the official Mentorship Program Mentor Threads.   Congratulations to all 2023 Adobe Analytics Community Mentorship Program Mentors and Aspirants for a fantastic collaborative effort toward extending your Adobe Analytics knowledge leveling up with a new professional Certification       [Mentor Charles Thirupathi] 🌟 Adobe Analytics Community Mentorship Program 🌟   🗣️️ [Mentor Jennifer Kunz] 🌟 Adobe Analytics Community Mentorship Program 🌟   🗣️️ [Mentor Nilotpal Bharti] 🌟 Adobe Analytics Community Mentorship Program 🌟   🗣️️ [Mentor

Let’s explore the realm of Adobe Analytics visualizations and dive into the art and science of impactful data storytelling. Discover how to transform data into thoughtful and compelling visuals that tell a story, enabling you to convey insights with precision and impact using Analysis Workspace.Join David Geist, a former Adobe Analytics Champion and Adobe Business Consultant, on November 2nd as he shares techniques that will empower you to not only analyze data effectively but also communicate your findings in a way that resonates with stakeholders at all levels.Watch the on-demand webinar here 

Greetings! Can someone point out where one can find documentation and/or examples in how to use Adobe Analytics in shadow DOM components? Ex: tracking a button click in a shadow DOM component Web HTML components built with: "stencil, lit or pure JavaScript" Is it possible to also extend the behavior of "activity map" to shadow DOM components? Do we need to create custom events/variables?Do we need to bubble up the event from shadow DOM to light DOM and send to Adobe Analytics or is there a way to trigger a function that sends the data to adobe Analytics, for ex, a user clicks on a "shadow button" and "onclick event" we trigger a customized function that sends the info to adobe? Thank you in advance. 

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Asheesh Pandey (aka @Asheesh_Pandey), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Expert Business Practitioner Certification (Exam ID: AD0-EE208), through to the end of the program.    Aspirants mapped to Asheesh Pandey (aka @Asheesh_Pandey): @Thomas_Ashley  @Kavitha1707  @princeob14  @Cparthasarathy  @mg63  @AbhranilPal  @sidharthmahajan  How to participate  The Aspirants’ goal is to clear their Adobe Analytics Certification during program live July 21st, 2023 – September 6th, 2023 Aspirants: Post your Questions in this thread to connect with Asheesh Pandey (aka @Asheesh_Pandey), and your fellow Aspirant peers. &nbs

As vendors go, Adobe is pretty customer friendly. They want to make you happy. They have a lot of support channels, one of which is Customer Care. This is Adobe’s help desk.It's tempting to think of customer service interactions as simply one-way transactions. Instead, you want to see Customer Care as your ally. You want to help them help you. When working with Customer Care (or any customer service) here are three things that I think will support your interaction with them:Do your homework.Ask clear questions.Be patient.Please chime in with your own thoughts.Do Your HomeworkGather all the information you will need to work with Customer Care. This will make your interaction with Customer Care go a lot more smoothly. Remember, Customer Care does not know your data architecture or your specific implementation. The information you provide will help Customer Care with the context and detail needed to answer your question.Before engaging Customer Care, try to answer the question yourse

Hello Team,   Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Pratheep Arun Raj (@PratheepArunRaj), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Professional Developer Certification (Exam ID: AD0-E213), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Arun:   Arun: Enterprise Architect (NextRow Digital) with 12+ years of experience in MIS, Analytics, Personalization and Customer Data Platform | Brand Ambassador, User Group Leader, Community Advisor in Adobe | Founder and Author of Terryn Winter Analytics (Blog Portal) | Holder of 8 Adobe Certifications across Adobe Analytics, Adobe Target, and Adobe Audience Manager.     Aspirants mapped to Arun (@PratheepArunRaj) : @srikanthpo

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Nilotpal Bharti (aka @nilotpal), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Expert Developer Certification (Exam ID: AD0-EE209), through to the end of the program.  Aspirants mapped to Nilotpal Bharti (aka @nilotpal): Edwin.susaiamul @edwinsusaiamul  @psonone1703  @V_Sirish_Kaushik1  @RavikiranPaturi  @Gouravarora710  How to participate  The Aspirants’ goal is to clear their Adobe Analytics Certification during program live July 21st, 2023 – September 6th, 2023 Aspirants: Post your Questions in this thread to connect with Nilotpal Bharti (aka @nilotpal), and your fellow Aspirant peers.  *You are all preparing for th

Introduction This post serves as a high-level guide to ingesting data into Customer Journey Analytics (CJA) using Adobe Experience Platform (AEP) datasets. By connecting to CJA via Connections, AEP datasets provide a comprehensive view of customers' attributes, journeys, and behaviors. The post provides an overview of the methods available for AEP data throughput to CJA Connections, including batch and streaming ingestion, the Adobe Analytics source connector, the Adobe Experience Platform Web and Mobile SDKs, the Adobe Experience Platform Edge Network Server API, and source connectors as sources. These various data ingestion methods enable businesses to gain powerful insights into their customers' journeys and behaviors in CJA. Data Ingestion Into Customer Journey Analytics Data ingestion is the process of collecting, importing, and processing data from various sources into a data repository. In the context of CJA, data ingestion refers to bringing data from various sources into C

How to Download Report: Go to Admin > All Admin > Data Configuration & Collection > Logs > Usage & Access Log Specify a date range filter. You can enter a date manually in the format YYYY-MM-DD or click the Calendar icon to select a date. Note: You cannot select a period longer than three months a time when downloading Usage Log data. Using the “Event Type” dropdown, you can filter through your user’s actions to download the datasets you are more interested in viewing. Select an event type and hit “Search.” The results will display event type data from your organization’s users during the specified date range. Event type Description No Category Could be any event type. Login failed User login process failed. Login successful User logged in successfully. Admin Action An admin action occurred, like editing a report suite, changing company settings, creating a user, etc. Security setting change A security setting was changed. R

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Jen Yacenda (aka @jenyacenda), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Expert Business Practitioner Certification (Exam ID: AD0-EE208), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Jen Yacenda:   Jen is an Analytics professional with experience leading at strategic and tactical levels, across multiple disciplines. Passionate about travel and hospitality, with a background using data and analytics to create actionable insights and recommendations that help define customer marketing and engagement strategies. A thought leader and experienced speaker, bringing data-driven strategies to life and evolving intelligence for luxury and li

There is Analysis. Then there are non-analysis tasks such as report generation, tool configuration, verifying how Adobe Analytics (AA) counts, etc. And there is tool adoption. Tool adoption is getting people within the organization to use Adobe Analytics to make better business decisions. You and Management want to see better adoption as an indicator that the Business is making fact-base decisions. Management also wants to see better adoption as a value measure for the tool: AA is expensive, staff better be using it.How can you increase tool adoption?How can you measure tool adoption?The point of this story is to elicit your own tool adoption efforts/stories. I hope you will weigh in using the comments.How can you increase adoption?We have a distributed metric model where users can self-serve rather than waiting for the Analyst’s list of things to do to catch up with their request. What are our users’ impediments to adoption?Staff is busy and learning AA is usually not their main job.

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Charles Thirupathi (aka @Charles_Thirupathi), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Master Architect Certification (Exam ID: AD0-EE207), through to the end of the program.    Aspirants mapped to Charles Thirupathi (aka @Charles_Thirupathi): @vengadeshs86143  @Ashish_k_ @ashokiitm  @Ramakrishnaz  @Ramakrishnaza1  @njalan  @olid  @Sharon_Flynn  How to participate  The Aspirants’ goal is to clear their Adobe Analytics Certification during program live July 21st, 2023 – September 6th, 2023 Aspirants: Post your Questions in this thread to connect with Charles Thirupathi (aka @Charles_Thirupathi), and your fellow Asp

Hello Team,   Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Rajeshwari Parekh (@Rajeshwari), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Professional Business Practitioner Certification (Exam ID: AD0-E212), through to the end of the program.    Aspirants mapped to Rajeshwari (@Rajeshwari) : @Arpit_Goyal  @shalinivijaykum  Yashwanth HV @Divya @yingl  @bkalicki  @mpatel  @joneskat2234  How to participate  The Aspirants’ goal is to clear their Adobe Analytics Certification during program live July 21st, 2023 – September 6th, 2023 Aspirants: Post your Questions in this thread to connect with Rajeshwari (aka @Rajeshwari), and your fellow Aspirant peers.  *You are

Hello everyone,Today I would love to hear about your personal experience back when you were learning to implement, use, or maintain Adobe Analytics. What are some of the things you had to figure out way too late by yourself that you could have used years ago?For me personally, Counter Evars are definitely among those things. They are super cool and helpful for so many different use cases but hardly anyone ever talks about them! Especially when combined with creative expiration settings those variables blew my mind more than once.Looking forward to your input!

Hello Team,   Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Josh Stephens (@Josh_KC), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Professional Business Practitioner Certification (Exam ID: AD0-EE212), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Josh: Josh Stephens, Digital Analyst II, digests, analyzes, and simplifies data to bring clear, actionable information and insights. In his role with Evolytics, a Concord company, he is an analytics consultant and works with a variety of client organizations to improve data reliability, availability, and meaning. He has a lifelong passion for data-supported solutions and a strong business foundation including an MBA. He currently focuses on Adobe