In CJA, second-hits are attributed in Marketing channel | Community
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VaishuNP
VaishuNP
Level 2
April 24, 2026
Question

In CJA, second-hits are attributed in Marketing channel

  • April 24, 2026
  • 1 reply
  • 6 views

We are seeing second-hit entries being attributed to the CJA Marketing channel. However, in AA, they are classified correctly, as shown in the snapshot below.
Currently, we have named this additional attributed channel as “Internal Refresh” in CJA.
Is there anyway we can eliminate this data or is there anyway we can consider only "first hit of the visit" in CJA.

Here is the snapshot of CJA vs AA

 

 

1 reply

EurosIMS
EurosIMS
Level 3
April 24, 2026

Hi ​@VaishuNP, There are a couple of ways to do this in CJA. First, you can use Session Start metric instead of Sessions, that will filter by only the first hit of the session. That should eliminate any mid-session changes. Second, you can add an additional parameter to your Channel Rules (I assume you are using a derived field to create them):

 

You can use that to tune your channels further.

 

Lastly, you could alter the attribution of the Channel field to first value:

Any metrics used with channel then should always be set based on the 1st value for the session.

If using a metric such as Orders, you could alter the attribution for it to 1st value for session as well:

 

 

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