Skip to main content
sharonkim12
sharonkim12
Level 2
August 31, 2018
Solved

Impressions

What is the best way to track impressions in Adobe Analytics?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Rydal_Williams
Rydal_WilliamsAccepted solution
Level 4
September 4, 2018

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

View in thread

6 replies

Rydal_Williams
Rydal_Williams
Level 4
September 4, 2018

What sort of impressions, ads?

Translate
sharonkim12
sharonkim12Author
Level 2
September 4, 2018

Yes, but internal ads. But also in general, e.g., if there's a particular module we are using to send visitors to different sections of the site, etc.

Translate
sharonkim12
sharonkim12Author
Level 2
September 4, 2018

I'm thinking via an event but wanted to check if a better methodology. Don't want to use sProps or eVars as don't want to skew total page views, visits, etc. Or am I thinking this wrong?

Translate
Rydal_Williams
Rydal_WilliamsAccepted solution
Level 4
September 4, 2018

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

Translate
    sharonkim12
    sharonkim12Author
    Level 2
    September 4, 2018

    Am I not thinking everything out and there is a better way?

    Translate
    sharonkim12
    sharonkim12Author
    Level 2
    September 4, 2018

    What would you recommend then?

    Translate
    Terms & ConditionsAccessibility statement

    Loading footer...