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Impact of ITP 2.1 on Adobe’s third party cookie?

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Do we know what type of impact the release of ITP 2.1 is going to have on Adobe’s third party cookie?

Analytics

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GigazelleAccepted solution

Adobe Employee

Here's the latest and definitive answer on the topic: https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac

I

isinha

Adobe Employee

Currently we are in the process of determining the impact ITP 2.1 has on Analytics data collection.

We will be updating the below document with the detailed impact.

Intelligent Tracking Prevention (ITP) and Adobe Analytics

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frangallego

Hi All,

Any news about this topic?

Regards,

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Gigazelle

Adobe Employee

Not yet. Teams are currently heads down preparing for the digital marketing summit happening in a couple weeks. It's one of the first things we want to address post-summit.

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brentrad

Level 5

Adobe should consider updating the content on Data Collection CNAMEs and Cross-Domain Tracking to be in-line with what is available on Intelligent Tracking Prevention (ITP) and Adobe Analytics. The CNAME article indicates that cross-domain tracking will work when third-party cookies are disabled, which doesn't seem to be the case anymore.

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Gigazelle

Accepted solution

Adobe Employee

Here's the latest and definitive answer on the topic: https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac

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