If their is any KPI which is not performing well what would be your actions ? | Community
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sweety10
Level 2
July 6, 2022
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If their is any KPI which is not performing well what would be your actions ?

  • July 6, 2022
  • 1 reply
  • 1366 views

Hello all, can anyone help me with the below question.

Thank you in advance.

 

 

 

If their is any KPI which is not performing well what would be your actions ?

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Best answer by yuhuisg

First step would be to determine why it's not performing well.

Subsequent steps would be based on the learnings of the first step.

There can be many reasons for a KPI that's underperforming, including but not limited to:

  • Bad campaign plan or execution
  • Measuring the wrong thing
  • Error in data collection
  • High hopes
  • External conditions that can't be controlled by you, e.g. global recession
  • etc

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
July 7, 2022

First step would be to determine why it's not performing well.

Subsequent steps would be based on the learnings of the first step.

There can be many reasons for a KPI that's underperforming, including but not limited to:

  • Bad campaign plan or execution
  • Measuring the wrong thing
  • Error in data collection
  • High hopes
  • External conditions that can't be controlled by you, e.g. global recession
  • etc
    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    July 7, 2022

    @yuhuisg has some good advice here.. this question can be open to a lot of possibilities depending on which KPI you are talking about...

     

    Now, if you noticed something like your PVs or Vs or UVs drop drastically "overnight" that might indicate that something broke, and it's time to dig deep and test it... however, it could just be seasonality or as mentioned above global recession, etc... a lot of how you deal with this is very dependent on the type of site, the type of KPI you are looking at, if your site has a behaviour pattern tied to seasons (i.e retail will have peak times of the year where there is a lot of purchases, and other times of the year that are really slow). 

     

    If this is a completely new feature that isn't performing... it could be an error in how the tracking was set up, or it could be an issue with the site not promoting that feature well... maybe users just aren't finding it... this may require a group effort of designers and marketers and analytics to come together to analyze what might be happening.

     

    I understand if you don't want to share specific details here about your setup, but (I can't speak for yuhuisg) but I would be happy to help you in a direct chat if you would like to share more details about your concerns. Or maybe yuhuisg would like to take that on, since he beat me as the first to answer 🙂 (he is really good and knows his stuff too)

    S
    sweety10Author
    Level 2
    July 7, 2022

    thank you for your inputs,

    can you explain in ecommerce scenario based what could be the problem why KPI are not working well.

    can you explain in banking sector  scenario based what could be the problem why KPI are not working well.

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