Solved
I have given the access to analytics account for a particular brand but i am not able to see the reports


if you want to see the (old) "reports" you need the corresponding permission. within the product profile, change permissions for "tools" and allow "reports and analytics access"
here is the link to the help page for the legacy permission settings: Customize Analytics Tools Permissions , it looks different under product profiles but the logic/naming is the same.
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