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Ying_Liu
Ying_Liu
Level 3
February 23, 2024
Solved

How to track Chat GPT / Bard and all these AI searches

  • February 23, 2024
  • 1 reply
  • 4513 views

Random Friday question, when users use Chat GPT / Bard and found some answers through these AI tools, how to you track these web traffic / interactions in Adobe Analytics?

 

 

I presume we can only see web traffic unless they click on the sources and land on your website, correct?

 

 

Best answer by Josh Stephens

I'd assume that you're right, there wouldn't be a hit unless the result is clicked on.  It'd be interesting to know what happens in cases like this where a preview is displayed.  Perhaps that appears as a hit as a bot generates a preview?

 

1 reply

Josh Stephens
Community Advisor
Josh StephensCommunity AdvisorAccepted solution
Community Advisor
February 23, 2024

I'd assume that you're right, there wouldn't be a hit unless the result is clicked on.  It'd be interesting to know what happens in cases like this where a preview is displayed.  Perhaps that appears as a hit as a bot generates a preview?

 

    Ying_Liu
    Ying_LiuAuthor
    Level 3
    May 31, 2024

    Thanks Josh. I was doing some reading and found a handy article for GA users https://omisido.com/how-to-track-ai-traffic-in-ga4/

     

    I built a segment in AA with the same logic, pretty small amout of click-through traffic 

    I presume it's just a matter of time that leadership start to ask "hey how much AI traffic did we get this month?" 😉 

      D
      dwang1109
      April 25, 2025

      Hi Ying_Liu - I'm also looking to implement the same thing. Looks like it's been about a year since you set this up. Any increases in data that you're seeing? Also, did you add any additional sources since you created it? Thank you!

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