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elenar64843464
July 23, 2019
Solved

How to tell how many people who downloaded something then filled out a form?

I want to build something that shows me of the people who downloaded something off the site converted by filling out a form.

Thanks!

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    H_LAccepted solution
    Level 7
    July 24, 2019

    You may use "sequential segment", at Visitor Level,

    Download Link exists, (or contains any keywords you want)

    THEN

    Form Launch (could be event as well) exists

    THEN

    Form Complete (could be event as well) exists

    Use unique visitors as metrics.

    the passport is: download link is tracked, the fill form action is tracked.

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    6 replies

    Adobe Employee
    StevenHofheinsAdobe Employee
    Adobe Employee
    July 23, 2019

    Hi,

    You have the ability to track download links. I've linked some documentation on how this is implemented.

    Configuring Link Tracking for Adobe Analytics

    If that is configured you can then create a segment of people that filled out the form and clicked the download link.

    Thanks,

    Steven Hofheins | Adobe Support

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      H_LAccepted solution
      Level 7
      July 24, 2019

      You may use "sequential segment", at Visitor Level,

      Download Link exists, (or contains any keywords you want)

      THEN

      Form Launch (could be event as well) exists

      THEN

      Form Complete (could be event as well) exists

      Use unique visitors as metrics.

      the passport is: download link is tracked, the fill form action is tracked.

      Translate
        Andrey_Osadchuk
        Andrey_Osadchuk
        Level 10
        August 1, 2019

        An addition to H_L's suggestion, you may also want to use the Fallout visualisation in Analysis Workspace where Form Launch will be the first checkpoint and Form Complete the second one.

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          elenar64843464Author
          August 20, 2019

          How do I get "THEN" as an option? Thanks!

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          elenar64843464Author
          September 11, 2019

          I reread this today and realized I worked it wrong. I want to see the people who took the action of downloading something and then as a separate action filled out a form. Are interacting with downloads increasing form submissions or are they separate kinds of visitors?

          Thanks!

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          Pablo_Childe
          Community Advisor
          Pablo_ChildeCommunity Advisor
          Community Advisor
          September 12, 2019

          I just create 2 separate events:

          Form Completion Event

          File Download Event

          Each triggered separately but since they are events I can then group users/visitors where event 1 or 2 or both are present.

          Create segments as needed to understand behaviours.

          Good Luck to you.

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