How to measure the number of clicks | Adobe Higher Education
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NayoungKi
Level 2
August 22, 2023
Respondido

How to measure the number of clicks

  • August 22, 2023
  • 1 resposta
  • 3250 Visualizações

Hi AA community !

 

I'm finding a way to measure the number of clicks for the specific CTA.

I want to differentiate those visitors who click CTA only one time and others.

e.g.,

Segment1: Visitors visit A page and click B CTA one time

Segment2: Visitors visit A page and click B CTA more than twice

 

If you have any good ideas for building segmentation, let me know.

It would be greatly helpful for me  😀

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Melhor resposta por leocwlau

Hi @nayoungki ,

Basically, you just need to create two segments where segment 1 with a "metric" equal to 1 and segment 2 with that "metric" greater than 1, and both segments should be at the Visitor level. You can add further definitions to limit the page equal to page A and CTA to button B.

The "metric" to be used depends on how you track the CTA button click. If you have a custom event tracked upon CTA click, it is the preferred metric, where I generally recommend doing custom event tracking for any non-page view tracking.

If there is not any custom event tracking on CTA, you should at least have an eVar tracked with CTA button click and use the "Instance" of that eVar as the metric in the segment definition.

1 Resposta

leocwlau
Community Advisor and Adobe Champion
leocwlauCommunity Advisor and Adobe ChampionResposta
Community Advisor and Adobe Champion
August 22, 2023

Hi @nayoungki ,

Basically, you just need to create two segments where segment 1 with a "metric" equal to 1 and segment 2 with that "metric" greater than 1, and both segments should be at the Visitor level. You can add further definitions to limit the page equal to page A and CTA to button B.

The "metric" to be used depends on how you track the CTA button click. If you have a custom event tracked upon CTA click, it is the preferred metric, where I generally recommend doing custom event tracking for any non-page view tracking.

If there is not any custom event tracking on CTA, you should at least have an eVar tracked with CTA button click and use the "Instance" of that eVar as the metric in the segment definition.

    N
    NayoungKiAutor
    Level 2
    August 22, 2023

    Hi @leocwlau 

     

    Thanks for the quick reply!

    I tried setting up segmentation as you commented, but still has problems;

    As I want to only include some specific CTA located on specific pages, if I create segmentation with visitors level, this would also include visitors who visited A page and then click CTA on the other page that has the same tagging. So I tried to change the lower level of segmentation into "hit", but doesn't work. Do you have any suggestions for this case too?😅

    leocwlau
    Community Advisor and Adobe Champion
    leocwlauCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    August 22, 2023

    Actually, if you only want to get the number of visitors, you can simply create the segment at the hit level with the page and CTA criteria.

    However, if you want to expand that to other dimensions/metrics to analyze the behavioural difference between these two segments, you will need to include the above hit level segment into a Visitor level segment to expand the scope.

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