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Andrey_Osadchuk
Andrey_Osadchuk
Level 10
October 8, 2018
Solved

How to interpret inter-dimensional flows?

  • October 8, 2018
  • 4 replies
  • 2734 views

Hi everyone,

I have been playing with a flow visualisation in Workspace experimenting with multi-dimensions. Can anyone explain how to interpret the following?

When a flow is built on a single dimension, the 3rd column (purchase: step 2) indicates 56496. However, after adding another dimension (browser type) to the right the number the same column (purchase: step 2) indicates 313106. How should this be interpreted?

Single dimension:

Two dimensions:

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Best answer by Gigazelle

It would be the next hit.

313106 represents the number of hits that went from purchase step 1 to purchase step 2. The 190K number under google represents the number of hits that went from purchase step 2 to having google as a browser type.

4 replies

Gigazelle
Adobe Employee
GigazelleAdobe Employee
Adobe Employee
October 11, 2018

If you're familiar with raw data, you're basically switching columns on subsequent hits. For example:

Hit 1: Browser A, Page X

Hit 2: Browser A, Page Y

Hit 3: Browser A, Page Z

If you created a multi-dimension flow, you could hop between the browser dimension and page dimension. You'd still only have 3 steps in this visit, though.

Andrey_Osadchuk
Andrey_OsadchukAuthor
Level 10
October 11, 2018

Gigazelle, it's not clear. Is the 4th column (browser type) the next hit or a characteristic of the hit shown in the 3rd column (purchase: step2)? What does the number 313106 stand for?

Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
October 12, 2018

It would be the next hit.

313106 represents the number of hits that went from purchase step 1 to purchase step 2. The 190K number under google represents the number of hits that went from purchase step 2 to having google as a browser type.

Andrey_Osadchuk
Andrey_OsadchukAuthor
Level 10
October 15, 2018

Gigazelle, how is that possible considering that the Flow chart with a single dimension shows only 55496 hits that went from purchase step 1 to purchase step 2 ?

It looks like adding another dimension to the Flow chart inflates the number of hits...

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