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hari_prasad_thu
Level 2
May 21, 2016 4:38 PM UTC
Solved

How to find the user gender and age report in sitecatalyst?

I would like to pull the age, gender and visitor profile related information, can someone help me how to pull the report for these?

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TanmayMathur
TanmayMathurAccepted solution
Adobe Employee
May 23, 2016 9:35 AM UTC

Hi Hari,

Adobe Analytics does not track age, gender, etc of visitors as it comes under Personally Identifiable Information. However, you can integrate customer information from other channels and upload them into Analytics as customer attributes. Have a look here - https://marketing.adobe.com/resources/help/en_US/mcloud/attributes.html

Let me know if you have more questions. Thanks!

Tanmay

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2 replies

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
May 23, 2016 9:35 AM UTC

Hi Hari,

Adobe Analytics does not track age, gender, etc of visitors as it comes under Personally Identifiable Information. However, you can integrate customer information from other channels and upload them into Analytics as customer attributes. Have a look here - https://marketing.adobe.com/resources/help/en_US/mcloud/attributes.html

Let me know if you have more questions. Thanks!

Tanmay

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Gigazelle
Adobe Employee
GigazelleAdobe Employee
Adobe Employee
May 27, 2016 6:24 PM UTC

It can also be noted that if your organization's privacy policy permits, you can collect these dimensions in custom variables for use in reporting.

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