How to create segment to retrieve no. of visitors that completed the form from a page | Community
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Serene2
May 27, 2025
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How to create segment to retrieve no. of visitors that completed the form from a page

  • May 27, 2025
  • 2 replies
  • 407 views

Hi All

 

I need your help on the following:

 

There are 2 different ways to complete the same form:

1ST way:  Page A URL (Click button A within page A) -> Form 1 Cover Page (Page B URL) -> Form 1 (Page C URL) -> Form 1 acknowledgement page (Page D URL).

 

2nd way: Page Z URL (Click button Z within page Z) -> Form 1 Cover Page (Page B URL) -> Form 1 (Page C URL) -> Form 1 acknowledgement page (Page D URL).

 

Due to Adobe Analytics implementation constraints, I cannot build the fallout chart in sequential page URL order as this returns no data. Therefore, I need to structure the fallout chart in the following way:

Page URL = Page A URL

Eventual path

Page URL = Form acknowledgement page (Page D URL)

 

There are 3 scenarios that a visitor could go via:

1st scenario: Complete form 1 via 1st way and 2nd way

2nd scenario: Complete form 1 via 1st way but not 2nd way

3rd scenario: Complete form 1 via 2nd way but not 1st way

 

I want to obtain the no. of visitors that reach the form 1 acknowledgement page (Page D URL) via the first way (that's from Page A URL). This should include visitors in 1st scenario and 2nd scenario. I tried to build the following segment to be applied to the fallout chart above, but it is showing an error “A valid definition is required”. Could I seek your help on how to build the segment or if there are other ways that I could implement in Adobe Analytics to track and obtain the data .  

 

Segment that I built which is showing an error “A valid definition is required”:

 

Include Visit

Visits

 

HITS

Page URL=Page A URL

AND

Click Text=Button A text

AND

Clicks is greater than 0

THEN

PAGE URL=Page D URL

 

AND

 

Include Visit

Visits

 

HITS

Page URL=Page Z URL

AND

Click Text=Button Z text

AND

Clicks is greater than 0

THEN

PAGE URL=Page D URL

 

OR

 

Include Visit

Visits

 

HITS

Page URL=Page A URL

AND

Click Text=Button A text

AND

Clicks is greater than 0

THEN

PAGE URL=Page D URL

 

AND

 

EXCLUDE Visit

Visits

 

HITS

Page URL=Page Z URL

AND

Click Text=Button Z text

AND

Clicks is greater than 0

THEN

PAGE URL=Page D URL

 

 

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Best answer by bjoern__koth

Hi @serene2 

just by looking at your logic, I think you can simplify things a lot.

 

  • 1st scenario (s1😞 Complete form 1 via 1st way (w1) AND 2nd way (w2) or logically speaking
    • w1 && w2
  • 2nd scenario (s2😞 Complete form 1 via 1st way (w1) AND NOT 2nd way (w2)
    • w1 && !w2

Now, if you want to bring both into the same segment, you are saying

(w1 && w2) || (w1 && !w2)

in other words

  • w1 is always set
  • w2 is irrelevant because it can be set or not, is optional

So it would be enough to just have the w1 condition in your segment, if my logic is not completely wrong.

So, to cut it short, I think

2 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
May 27, 2025

Hi @serene2 

just by looking at your logic, I think you can simplify things a lot.

 

  • 1st scenario (s1😞 Complete form 1 via 1st way (w1) AND 2nd way (w2) or logically speaking
    • w1 && w2
  • 2nd scenario (s2😞 Complete form 1 via 1st way (w1) AND NOT 2nd way (w2)
    • w1 && !w2

Now, if you want to bring both into the same segment, you are saying

(w1 && w2) || (w1 && !w2)

in other words

  • w1 is always set
  • w2 is irrelevant because it can be set or not, is optional

So it would be enough to just have the w1 condition in your segment, if my logic is not completely wrong.

So, to cut it short, I think

Cheers from Switzerland!
    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    May 27, 2025

    Unless I am misreading your segment logic, it looks like you have a THEN inside a HIT container? Perhaps a screenshot of your segment would help clarify what you have...

     

    Question about your scenarios... why can't you just look at Visitors on "Form 1 acknowledgement page (Page D URL)"?

     

    Are there other ways the user can get her that are not from Page A or Page Z? Is there a high risk of people finding Page D through Search Engines? 

     

    Since the flow is identical from the second step on... why can't you just look at that flow (ignoring the Page A and Page Z altogether)? Or do you specifically need a count from each scenario?

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