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Rafaelbatista
March 31, 2022
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How to analyze journey flow by marketing channel?

I would like to know how I can analyze the visit flow by type of acquisition channel ex:(direct,natural search, paid search and others) and its navigation within the site until lead generation.

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yuhuisg
yuhuisgAccepted solution
Community Advisor
April 1, 2022

Unfortunately, there's not an easy way to do this.

The best that I can think of is to build a dashboard with all of the navigation reports that you want. Then at the top of the dashboard, drag-and-drop the "Marketing Channel" dimension into the dashboard-level segment area. Now, you can toggle between your various Marketing Channels and the dashboard will update with the data relevant to that channel only.

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2 replies

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
April 1, 2022

Unfortunately, there's not an easy way to do this.

The best that I can think of is to build a dashboard with all of the navigation reports that you want. Then at the top of the dashboard, drag-and-drop the "Marketing Channel" dimension into the dashboard-level segment area. Now, you can toggle between your various Marketing Channels and the dashboard will update with the data relevant to that channel only.

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    RafaelbatistaAuthor
    April 1, 2022

    I did just that. But it is extremely difficult to analyze the data in this way. Thank you for your help. If I find something, I'll comment here.

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