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Community_Admin
Adobe Employee
Community_AdminAdobe Employee
Adobe Employee
October 16, 2015
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How is bounce rate calculated?

  • October 16, 2015
  • 2 replies
  • 1197 views

How is bounce rate calculated?

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    Best answer by Community_Admin

    Bounce rate is calculated differently between v14 and v15. In v14, it is [Single Access]/[Entries]. In v15, it is [Bounces]/[Entries].

    2 replies

    Community_Admin
    Adobe Employee
    Community_AdminAdobe EmployeeAuthorAccepted solution
    Adobe Employee
    October 16, 2015

    Bounce rate is calculated differently between v14 and v15. In v14, it is [Single Access]/[Entries]. In v15, it is [Bounces]/[Entries].

      uk_omnimann
      uk_omnimann
      Level 2
      October 16, 2015

      Actually there is more to it than that. For years SiteCat did not have a bounce metric out of the box. You had to define one as a custom metric. Then in 2012 Bounce rate was added, however it does *not* treat as a bounce a page where an instance of an evar is set, ie if you interact with the page in some way, make a selection or similar; that sets an eVar typically by s.tl() call. These are not regarded as bounces in "new money". 

      Consider a store finder page use case.

       

      ;)

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