Hi!
I'd like to know the participation of referrers for a conversion event. As a standard I always see the last touch referrer for the event, I know I can create reports with first touch. But how can I create a funnel to show me what referrer values were participating in the journey and in what order? Basically like the conversion paths in google analytics.
Any ideas?
Dear Alessandro,
In Adobe, Participation metrics are primarily used with Traffic Variables (sProps), not Conversion Variables (eVars).
Take a look on the blog : Participation [Inside Omniture SiteCatalyst] | Adobe Blog
Answer of your above question lies in Attribution Model. Check out the link : Deeper Attribution Modeling with Adobe Analytics | Analytics Blog
Adobe introduced Attribution IQ in Adobe Analytics Cloud earlier and guess you should use this for your requirement. Reference : Use Attribution IQ in Analysis Workspace
The above links will help you!
Thank You
Arun
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
