How can my Average Time on Site be that different between a table and a Key Metric Summary? | Community
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ÁlvaroGa5
Level 1
March 5, 2026
Question

How can my Average Time on Site be that different between a table and a Key Metric Summary?

  • March 5, 2026
  • 2 replies
  • 12 views

 

Good morning,

Recently I’ve been trying to make a deep dive on the Time on Site users spend on my web and I noticed that I have a very big difference between the Time on Site we see on the Freeform table for All visits, and the time we see in the the Key Metric Summary, even though we have the same filters applied.

I can tell it’s because of the days average but I would need you as experts to help me understand:

  • Why such a big difference
  • The meaning of each KPI

Thank you in advance!

2 replies

R
Ronny3
Level 2
March 5, 2026

According to https://experienceleague.adobe.com/en/docs/analytics/components/metrics/average-time-on-site it shows the amount of time that passed between hits for a given dimension item. So in case of the day dimension, the dimension item stays the same for all the hits that day. The question is: What exactly is the dimension for a segment like “All Visits”?

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
March 5, 2026

These are the joys of working with “calculated” values… especially ones (as ​@Ronny3 mentioned) that use a dimension as part of the calculation….

 

I suspect that some users are making multiple visits in a day, so when you are breaking it down by day, it’s taking all the times from all visits per user and finding the average spent on the day… but when you are looking just at “All Visits” it’s finding the average of each visit.

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