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How Can Entries Be Higher Than Visits?

Forum|Forum|21 days ago
April 10, 2026
3 replies
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In the screenshot above, you can see that Adobe Analytics is giving me more entries for these items than visits. How is that even possible?

Best answer by Jennifer_Dungan

Do you have any other filters applied at the panel level that might be impacting things? Are you using a Virtual Report Suite (the segments for that could also count towards impacting things)

But yes, I think there may be a problem with your “Product Special Price Code” tracking that is causing the mismatch… if you were to take that out, and just look at a few of those specific products, I bet you will see a big difference.

Keep in mind that “Entries” is a visit scoped dimension (it captures the first value seen in the visit)… whereas Visit could be any time in the visit… some users may have looked at the same Product twice… the second view had the “Product Special Price Code” whereas the first view did not.

Urs_Boller

Community Advisor

the difference are those visits, that did not record any “Product Special Price Code” (and therefore are not having an “Entry Count for the price code”). that means, they miss an “Entries” on this specific dimension.
you can easely check by creating two segments “Product Special Price Code exists” and “Product Special Price Code does not exist”

JayGrAuthor

Level 3

I still don’t understand.

How can the number of times I did something first be more than I number of times I did it first, second, third, fourth, ...

Basic math, assuming positive numbers, says (x + y) > x

How can 3 entry visits + y other visits = 2 visits?

Urs_Boller

Community Advisor

ok, I try to give you a response with more details and an example.

first, there is a fundamental difference between the two columns: in the “vitsit” column the dimensions must be on the same hit while in the “entries” column the two dimensions do not need to be on the same hit - but first value of the visit.

Simple example:

User A: looks at product “A664539” then enters “sai” price code
=> 1 Visit and 1 Entries for those dimension items “sai / A664539” (because the values where first value on those dimensions and most likely a hit with both values)
User B: looks first at product “A664539”, then product “T89785” and finally enters “sai” as price code
=> 1 Entries for for “sai / A664539” and 1 visit for “sai / T89785”, but no visit for “sai / A664539”

Looking at your table most likely the number of “Entries” is higher than “visits” are those cases like user B, where they first looked at different products before entering the special price code.

this is similar to explanation from @Jennifer_Dungan below (last part)

Jennifer_Dungan

Accepted solution

Community Advisor and Adobe Champion

Do you have any other filters applied at the panel level that might be impacting things? Are you using a Virtual Report Suite (the segments for that could also count towards impacting things)

But yes, I think there may be a problem with your “Product Special Price Code” tracking that is causing the mismatch… if you were to take that out, and just look at a few of those specific products, I bet you will see a big difference.

Keep in mind that “Entries” is a visit scoped dimension (it captures the first value seen in the visit)… whereas Visit could be any time in the visit… some users may have looked at the same Product twice… the second view had the “Product Special Price Code” whereas the first view did not.

Urs_Boller

Community Advisor

@Jennifer_Dungan I don’t think it is a tracking problem just by looking at the data - I rather think it is your last part: the navigation behaviour and looking at different metrics

manpreetkaur27

Adobe Support

Hi @JayGr
I just wanted to follow up here. Did any of these responses help answer your question? If so, please consider marking a best answer to close out the thread and help anyone else with this question find the answer in the future.

JayGrAuthor

Level 3

I tried @Jennifer_Dungan’s approach, and I think that likely the variance is because some of those visits are popping up as Unspecified.

But then we’re still left with the question… how could the Entry be specified, but the visit which includes that entry be Unspecified?

Urs_Boller

Community Advisor

@JayGr

“But then we’re still left with the question… how could the Entry be specified, but the visit which includes that entry be Unspecified?”

where do you see this behaviour? I can’t see it in your chart

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