How are folks handling Marketo Munchkin code when a visitor opts out of cookies? | Adobe Higher Education
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future_vision
Level 3
September 18, 2025
Pregunta

How are folks handling Marketo Munchkin code when a visitor opts out of cookies?

  • September 18, 2025
  • 1 respuesta
  • 1346 visualizaciones

We're wading into the waters of navigating GDPR and CCPA. We use Marketo forms on our site. My understanding, and this may be wrong, is that if the Marketo Munchkin code is not served then the forms will not submit data. If that is the case how are folks handling this?

1 respuesta

Vinay_Chauhan
Community Advisor and Adobe Champion
Vinay_ChauhanCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 19, 2025

Marketo forms will still submit data to Marketo even if the Munchkin tracking script isn’t loaded. The difference is that, without Munchkin, you won’t capture web activity or tie browsing behavior to the lead record.
Many organizations handle this under GDPR/CCPA by conditionally loading Munchkin based on consent. That way, form submissions continue to work regardless of consent, but behavioral tracking is only enabled when the user has opted in.

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