Google Search 360 Ads integration with AA is successfull - But | Community
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prathiv23
Level 3
September 5, 2019
Solved

Google Search 360 Ads integration with AA is successfull - But

  • September 5, 2019
  • 2 replies
  • 4604 views

Hi There,

Please find below has the updates on Google Search 360 Ads integration with Adobe Analytics:

Can someone please share your inputs.

Thanks,

PV

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Best answer by Asheesh_Pandey

It will not auto collect Google Click Id - You will need to ensure the new eVar captures the Google click ID from the gclid URL parameter when customers land on your site.

landing page url e.g.  www.mysite.com/search?term=mysearch&gclick=CPGxi9a5hcICFdSMKwodvRgAaA

There are many ways to capture "gclick" param from landing page url... You may wanna ask your analytics implementation team to do it for you.

Some examples:

getQueryParam

Processing rules tips and tricks

Thanks!

Asheesh

2 replies

Andrey_Osadchuk
Andrey_Osadchuk
Level 10
September 5, 2019

PV, could you elaborate more on what was done in the context of "we have allocated eVarX" and "no data reported"?

Asheesh_Pandey
Community Advisor
Asheesh_PandeyCommunity AdvisorAccepted solution
Community Advisor
September 7, 2019

It will not auto collect Google Click Id - You will need to ensure the new eVar captures the Google click ID from the gclid URL parameter when customers land on your site.

landing page url e.g.  www.mysite.com/search?term=mysearch&gclick=CPGxi9a5hcICFdSMKwodvRgAaA

There are many ways to capture "gclick" param from landing page url... You may wanna ask your analytics implementation team to do it for you.

Some examples:

getQueryParam

Processing rules tips and tricks

Thanks!

Asheesh

K
kandavadivelan1
January 22, 2020

Hi @asheesh_pandey,

 

I have one doubt regarding Search Ads 360 and Adobe Analytics Integration. After integrating AA with DS360 using oAuth, we are giving access to Search Ads 360 with a selected metrics of a report suite and they can pull the data from those metrics. Now my question is, these metrics have both Search Ads 360 related data and direct traffic data. how the search Ads 360 will filter out only the Search Ads 360 related data? or do we need to send only the data related to Search Ads?

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