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Elena-Stan1
July 12, 2022
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Google Display Network metrics in Adobe Analytics

  • July 12, 2022
  • 2 replies
  • 1070 views

Would you know if the performance metrics from Google Display Network especially pointing to Display Ads can be integrated into Adobe Analytics with Advertising Analytics?

Thank you,

Elena

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Best answer by leocwlau

Yes, Advertising Analytics can give you quite a bit of performance metrics.

However, please note that advertising analytics metrics are imported at a summary level which could mostly work with AMO ID and related dimensions. If you try to report with other Adobe Analytics dimensions, such as page or other evar, there will be no data. The little triangle next to those AMO will give you the same warning.

 

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 12, 2022

I don't work specifically with Google Display Ads, but if you can get the raw data, you could try to import them using this method:

 

https://www.fullstackanalyst.io/blog/adobe-analytics/import-google-analytics-data-into-adobe-analytics-using-data-sources/

 

This blog is talking about "GA" but a similar approach can be used for any data source....

 

 

If you are trying to capture the data "directly into Adobe" there may be a way, but it might require some custom code.

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    July 12, 2022

    I also found this? https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/advertising/google-ads-destination.html?lang=en

     

      leocwlau
      Community Advisor and Adobe Champion
      leocwlauCommunity Advisor and Adobe ChampionAccepted solution
      Community Advisor and Adobe Champion
      July 13, 2022

      Yes, Advertising Analytics can give you quite a bit of performance metrics.

      However, please note that advertising analytics metrics are imported at a summary level which could mostly work with AMO ID and related dimensions. If you try to report with other Adobe Analytics dimensions, such as page or other evar, there will be no data. The little triangle next to those AMO will give you the same warning.

       

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