Google Consent Mode impact to Adobe Analytics data | Community
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brittanym475303
March 22, 2024
Question

Google Consent Mode impact to Adobe Analytics data

  • March 22, 2024
  • 3 replies
  • 1006 views

Hi team,

My question is if anyone knows whether the Google Consent Mode updates made on 6th March 2024 would impact the performance volumes (visits and conversion tracking on site) seen in Adobe Analytics.

We have an unexplained drop in performance from 6th March in Adobe Analytics and we are wondering how Google Consent Mode could be affecting?

Thanks

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3 replies

Josh Stephens
Community Advisor
Josh StephensCommunity Advisor
Community Advisor
March 22, 2024

I'm not sure on the impact, but I haven't seen similar trends.

    I
    IssamA_
    April 23, 2024

    Ideally it shouldn't. Unless of course:

    1) You are using consent mode

    2) You are implementing Adobe Analytics via GTM

    If yes and you're fine with it, then great. otherwise you can review your implementation approach.

    J
    jfj2
    May 6, 2024

    Hi there

     

    We have noticed a similar trend

     

    Did you find a solution?

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