Google Ads Network (with Search Partners) Metrics | Community
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skatofiabah
skatofiabah
Level 5
October 24, 2024
Question

Google Ads Network (with Search Partners) Metrics

  • October 24, 2024
  • 1 reply
  • 708 views

Hi,

 

I want to know for our Google Ads Paid Search Campaign, what percent is Google Search, Search Partners, and Google Display Network. Remember, this is strictly for a Search Campaign and Search Ad. We current use ?cid= to be able to identify the paid search ad off the raw url on the landing page. We don't adjust the CID for each network though. Is there a way to do this? For example, do I need to look at referring domain? Is "syndicatedsearch.goog" search partners? Is "doubleclick.net" Google Display Network? Is "adsensecustomsearchads.com" a true Google Paid Search?

 

Can anybody help with this? There are like hundreds of different referring domains for our CID referral to the Google Paid Search Ad/Campaign and we have no idea if this possible. Does anybody have knowledge/experience with this?

 

Thanks!

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 27, 2024

There is a reason that even Adobe uses third party lists to stay on top of various domains (like the IAB Bot list)... trying to identify and stay on top of domains in use is a full time job for a team of people... and there is not guarantee that referring domains aren't used for multiple purposes... 

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