Getting significant Amount of None Traffic

Hi ​@RobinBl1,

When was the last time you updated your Marketing Channel rules? And what is the attribution period for them (standard 30 days, or something custom)? Basically, have you updated the rules within the attribution time frame that could allow previously “uncaught” buckets to not yet have a value.

While showing us your “basic list of rules” is great, I cannot see what any of those rules are doing… it’s possible that there are problems in the rules (either typos that make the rules not work, or maybe the rules are too specific, causing many examples to not get caught and there is nothing else in the list that they match, so they fall all the way through).

These Rules are pretty simple, you can match “all” or match “any”… there is no “X AND (Y or Z)” type logic.

I often have multiple rules for the same bucket to properly catch different scenarios. So that I can do one rule for “X AND Y” and another rule for “X and Z” (set to the same channel).

In your first image, you only have 6 of your 10 available channels present… that might just be because not all your channels lead to conversion…. but again, without access to your data, I can’t did into what might be collected in your “none”.

My first recommendation is to review ALL your marketing channel rules.

Also, use the Marketing Channel Instance metric to check all the entry points, and dig deeper into the None category, look for Referrer or other indications of where that traffic came from, so that you can did deeper into the logic of your Processing Rules and figure out what isn’t working properly.

Good Luck!