Getting None in my Direct Marketing Channel Detail

“None” is a catchall bucket that can be set when none of your rules match.

Without seeing ALL your rules and how specific they are, we won’t be able to identify what traffic is falling through the cracks.

This can be caused by you having very specific rules, and new types of campaign data (either intentional from your teams, or something coming from an external source), that you aren’t capturing. Or it could be triggered by some change in Adobe… 

On that note, why are you specifically looking only for “Referrer” traffic on the “first hit of the visit”?? This will lose a lot of potential referrer traffic mid-visit..

In general, “first hit of the visit” is only used for Direct or Internal, nothing else, because the potential to lose traceability is too great.

Example:

Visit 1:

• (Direct Entry)
• Page A
  • Marketing Channel set to “Direct”
• Page B
  • Marketing Channel retains value “Direct”
• Page C
  • Marketing Channel retains value “Direct”
• (User opens a new tab, and clicks on a link to your site from “SiteB.com”)
• Page D
  • In most setups, the Marketing Channel will now be set to “Referrer”
  • In your setup, this is ignored
• Page E
  • In most setups, the Marketing Channel retains value “Referrer”
  • In your setup, Marketing Channel retains value “Direct”
• Conversion - Order
  • In most setups, the Marketing Channel retains value “Referrer” (so “Referrer” will be associated to this conversion, and by Participation Attribution, you will see both Direct and Referrer)
  • In your setup, Marketing Channel retains value “Direct” (your conversion will only see “Direct” - all information about the Referrer channel is lost)

Visit 2:

• (User does a Google Search)
• Page F
  • Marketing Channel set to “Search Engine”

In your rules, you won’t have any channel information about your Referrer…