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Paul_96
Level 1
January 21, 2026
Question

Fallout Visits vs Freeform Visits for specific URL

  • January 21, 2026
  • 3 replies
  • 31 views

Hi all, I know this question was raised in past multiple times but - from my perspective - wasn’t fully answered yet. I read through the exisitng posts here in the experience league but am still confused.

First: I am aware about the differences between hit and visit segments and that fallout analysis handles dimension items as an visit (or visitor) segments.

The question came up, when we comared visit numbers from a freeform table with a fallout analysis:

As you can see in the fallout analysis it says 5.734 visits. When I create a visit segment which contains the same URL as the fallout I get the same number when populating a time dimension to it. But now the confusion: when I breakdown the single dimension items and take a look at the exact same dimension item, which is filtered in the visit segment / fallout, I get lower visit numbers? There are no other filters applied in the panel. Any ideas?

 

Thanks you all in advance!

Best, Paul

    3 replies

    G
    gmuirkb
    Level 2
    January 30, 2026

    We’ve also seen something similar.  The Fallout with Visitor metric is acting like a Visitor Segment instead of a Visitor Dimension in addition to the Visits not matching up for the first step in a funnel vs looking at the data in a table.   Seems like something has changed in the backend for funnel viz recently.

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    January 31, 2026

    I cannot replicate what you are seeing… for me, my “total visits”, Month, and individual URL all match:

    and

     

     

    However, there may be a possibility of a hash collision on your URL, which can result in some odd behaviour. I’ve seen it myself, particularly on “low traffic” pages.

     

    Adobe uses hashes to help make the reports work faster, but sometimes this can result in multiple values getting the same hash… so even though you are looking for “x”, “x” and “y” can be returned because they ended up with the same hash value.

     

    You could try contacting client care, and ask them to re-index the hashes, and see if that resolves the mismatch?

    Harveer_SinghGi1
    Community Advisor and Adobe Champion
    Harveer_SinghGi1Community Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    February 4, 2026

    Hi ​@Paul_96 ,

    I agree with what ​@Jennifer_Dungan has shared and I’d suggest you reach out to Adobe Support to get it checked. One more possibility that I could think of is the overnight visits. 

    So in your report when you are looking at Nov 2025 as a line item in the freeform table and your panel date range also includes Dec 2025 in it, what happens with this is that there are some visits that started on 30-Nov-2025 and went on into 01-Dec-2025, these visits will now show up in both Nov 2025 and Dec 2025. Now if this user visited the URL in question in this visit after the date changed to 01-Dec-2025, this visit will qualify for the visit based segment looking for said URL. With a panel date range of Nov and Dec both and freeform dimension as Month with metric Visit and the URL level visit segment applied to it both Nov and Dec line items will show the qualified overnight visit. But when you breakdown Nov 2025 with the specific URL, it will not show anything as the URL wasn’t seen in Nov, it was seen in Dec.

    Cheers!

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