Exits / Exit rate for dimension / eVar

Forum|Forum|1 year ago
November 22, 2024
2 replies
1595 views

Hi everyone, I need the exit rate of users at a specific step on my website. The issue is, I cannot use the page because the application on the website I want to measure the exit rate for is on a single page.

I have an eVar that has a value of the process step the user is currently in, but I am not sure an eVar would work for an exit rate?

Analytics

Best answer by MandyGeorge

Because evars have values that can persist beyond the initial hit, you can't really use evars as an exit value. This is where you would use props. What you can do is you can set up the prop to capture the value of the evar when it is fired, this will let you capture the same data but in a prop. With props being traffic variables, you will be able to use entries/exits for it.

If you are looking for exit rate for a particular page, you can always use a flow diagram, it will show you where people where before/after that page, including the amount of people that exited. You can also have segments built off the logic in the visualization, so you can see it in a table too.

MandyGeorge

Accepted solution

Community Advisor and Adobe Champion

Because evars have values that can persist beyond the initial hit, you can't really use evars as an exit value. This is where you would use props. What you can do is you can set up the prop to capture the value of the evar when it is fired, this will let you capture the same data but in a prop. With props being traffic variables, you will be able to use entries/exits for it.

If you are looking for exit rate for a particular page, you can always use a flow diagram, it will show you where people where before/after that page, including the amount of people that exited. You can also have segments built off the logic in the visualization, so you can see it in a table too.

M

MartaSk1Author

Level 2

Thank you for your quick feedback. Does the value of theVar persist until it is replaced by another value? For example, let's call it eVar100, if the user is in step 1 of the application, eVar100 will say 'Step1'. Then the user moves to the next step and eVar100 gets the value 'Step2'. Will the value 'Step1' for eVar100 still persist, so will it have two values at this moment?

MandyGeorge

Community Advisor and Adobe Champion

Evars will persist until the designed expiry that was selected when they were created. If you go under admin > report suites > conversion variables, you can see the list of evars and the "expiry" assigned to each of them. Ideally your organization should have an SDR or some type of document where you can see all the information without having to dig through the admin settings.

Also, evars can have more than one value stored in them while they're persisting, and the one that is given credit is chosen by the "allocation" that is set up for them.

Jennifer_Dungan

Community Advisor and Adobe Champion

Looks like @mandygeorge has this one covered

But I just want to add that you can also pair a Hit based eVar with the Exits metric (not to be confused with the Exit Link Instances metric which is reserved specifically to clicking on exit links). Exits is not available in the segment builder, but is available to use in your tables.