Event serialization

Question

can anyone guide me how to event serialization and is it possible to explain what are the pros and cons in this

bjoern__koth · Accepted Answer

hope this helps:

"Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting.
This can commonly occur when a user

refreshes the page multiple times
navigates to a certain page multiple times
or saves the web page to their computer (for example, if a customer saves a purchase confirmation page to their computer, every time they view it orders and revenue would be counted again if event serialization was not in place)."

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/what-is-event-serialization/td-p/273968

Depending on your implementation e.g., if you are using Adobe Launch, the Adobe Analytics / AppMeasurement extension's "set variables" offers you an interface where you can define the serialization value.

One thing to keep in mind is you may not count the same visitor doing the same action a second twice.

"De-duplication does not expire. If a visitor sends event1:ABC then comes back 2 years later and sends event1:ABC again, Adobe ignores the second instance.

More on how the events look like"

More on this here https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/events/event-serialization

Cheers

Krishna_Musku · Answer

Event serialization is used to prevent duplicate events from being recorded in your analytics reports. This is particularly useful in scenarios where you don’t want metrics to be inflated by actions such as page refreshes or multiple submissions of the same form. Let's say, if a user refreshes a page, the same event might be triggered again, leading to inaccurate data. Event serialization helps to ensure that each event is counted only once by assigning a unique identifier to each event. This way, even if the event is triggered multiple times, it will only be recorded once in the analytics report.

Few Benefits:

Accurate Data Collection
Improved Reporting
Efficient Resource Utilization

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