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stefanies325986
stefanies325986
Level 4
Oct 10, 2019 10:30 AM UTC
Solved

EU cookie rule on tracking consent

Hi there,

you might have heard that there will be a new EU regulation which means that the user needs to actively check a box before we can use any kind of tracking/analytics.

https://www.independent.co.uk/life-style/gadgets-and-tech/news/eu-cookie-rules-tracking-opt-in-privacy-security-german-court-a9127806.html

This is rather annoying because we collect no personal data at all.

Is anyone aware of ideas how to solve this issue?

Regards

Stefanie

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    Pablo_Childe
    Pablo_ChildeAccepted solution
    Community Advisor
    Oct 10, 2019 2:13 PM UTC

    Hi the challenge is that certain types of data we collect today are considered private data. (IP) for example can be in certain cases.

    Its important to work with your internal legal teams, have them clarify limitations. You also should update and check your own sites TOCs

    The excuse of our data being anonymized and aggregative will likely not be sufficient.

    I have started to capture the action itself of Warning cookie presented, and clicked. It will be a key measure to show the impact of this new potential mandatory data policy.

    regards

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    stefanies325986
    stefanies325986Author
    Level 4
    Dec 5, 2019 7:54 AM UTC

    Adobe Target server-side optimization—well beyond a testing solution | Adobe Blog

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    jantzen_b
    Adobe Employee
    jantzen_bAdobe Employee
    Adobe Employee
    Mar 17, 2020 5:59 PM UTC

    Do any of these replies provide an answer to your original question? If so, please mark the most correct answer. If not, can you provide some additional details to help the community better answer your question.

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    sztibu
    Level 2
    Jan 12, 2021 3:48 PM UTC

    Hi Stefanie,

     

    Did you find a solution to this at the end? Some kind of out-of-the-box cookie-less ananymous tracking?

     

    Thanks

    Tibor

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    jantzen_b
    Adobe Employee
    jantzen_bAdobe Employee
    Adobe Employee
    Jan 13, 2021 8:17 PM UTC

    I know many of our customers are using the TrustArc extension in Experience Platform Launch to help manage consent.

    https://exchange.adobe.com/experiencecloud.details.100058.trustarc-cookie-consent-manager.html

     

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