EU cookie rule on tracking consent | Adobe Higher Education
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stefanies325986
Level 4
October 10, 2019
解決済み

EU cookie rule on tracking consent

  • October 10, 2019
  • 14 の返信
  • 13788 ビュー

Hi there,

you might have heard that there will be a new EU regulation which means that the user needs to actively check a box before we can use any kind of tracking/analytics.

https://www.independent.co.uk/life-style/gadgets-and-tech/news/eu-cookie-rules-tracking-opt-in-privacy-security-german-court-a9127806.html

This is rather annoying because we collect no personal data at all.

Is anyone aware of ideas how to solve this issue?

Regards

Stefanie

このトピックへの返信は締め切られました。
ベストアンサー Pablo_Childe

Hi the challenge is that certain types of data we collect today are considered private data. (IP) for example can be in certain cases.

Its important to work with your internal legal teams, have them clarify limitations. You also should update and check your own sites TOCs

The excuse of our data being anonymized and aggregative will likely not be sufficient.

I have started to capture the action itself of Warning cookie presented, and clicked. It will be a key measure to show the impact of this new potential mandatory data policy.

regards

14 の返信

stefanies325986
Level 4
December 5, 2019
jantzen_b
Adobe Employee
Adobe Employee
March 17, 2020

Do any of these replies provide an answer to your original question? If so, please mark the most correct answer. If not, can you provide some additional details to help the community better answer your question.

Level 2
January 12, 2021

Hi Stefanie,

 

Did you find a solution to this at the end? Some kind of out-of-the-box cookie-less ananymous tracking?

 

Thanks

Tibor

jantzen_b
Adobe Employee
Adobe Employee
January 13, 2021

I know many of our customers are using the TrustArc extension in Experience Platform Launch to help manage consent.

https://exchange.adobe.com/experiencecloud.details.100058.trustarc-cookie-consent-manager.html