Error with Avg. Time On Site's Percentage Change calculation?

Question

I used the "Compare time periods" option to generate a % change in Avg. Time On Site. However, when I calculated it online, the % change was different.

For example,

In the screenshot from the "External Campaigns Traffic" section, the % change for 00:24:54 and 00:49:35 Avg. time on site is showing as "+14,128.63%" which was a strange percentage to me.

When I ran a calculation online it showed a % change of +90.13%.

I had removed a few rows at the very bottom of that chart that were displaying "0"s for visits. Could this have affected the calculation? I ended up checking the % change for ever section and for every section my calculation was different than what was calculated in Adobe Analytics.

Is there a better metric I could be using?

Jennifer_Dungan · Answer

I don't use Adobe's time metrics much, nor have I created a compare time periods like this, but I just tried it myself, and the values look correct to me in my data..

But that is very clearly wrong....

I would suggest trying that again from scratch.. but if you get the same result, I know that some of the time metrics get a little weird when Segments are applied... so it could be something like that affecting this.

You could try to use the "Time Spent per Visit (seconds)" metric (you can create a calculated metric with this to have it displayed as time, just like the Average Time on Site)

And try to use that in your Compare Time Periods....

Good Luck

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded