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Level 5
1月 11, 2018 3:51 下午 UTC
已解决

Entries for Original Referring Domain report do not match referring domain report

Hi!

while investigating some wird referrer, I noticed that when I apply the 1st time visit segment to the Original referring domain report broken down by the Referring domain report and applying Entries metric, I can see that the numbers don't match. Shouldn't they match for the 1st time visits? Am I missing something?

Here's a screenshot:

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alv123456回答
Level 5
8月 8, 2018 8:54 上午 UTC

Gigazelle​ Your answer does not take into account that we are talking about First Time Visits (Visit number = 1, Dimension: Visit).


Regarding the entries metric, original referring domain and referring domain should be equal for first time visits.

I found the solution: it lies in Adobe backend on how they process referrer information.

Since our implementation is done via GTM, it is characterized as "non-javascript" for Adobe. And if referrer value is blank and tracking call is non-javascript, then Adobe ignores this for the referrer report! And the confusion starts here: it does not do so for the original referring domain report!

If later on during the journey a referrer is passed, lets say google, then Adobe counts this as referrer and thus the entry is attributed to the first valid referrer instance, which in this case is google - no matter if is happened later on in the journey.

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Gigazelle
Adobe Employee
Adobe Employee
8月 8, 2018 3:23 下午 UTC

Wow! Talk about an edge case thank you for sharing your answer!

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