Entries for Original Referring Domain report do not match referring domain report | Community
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Level 5
January 11, 2018
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Entries for Original Referring Domain report do not match referring domain report

  • January 11, 2018
  • 11 replies
  • 5110 views

Hi!

while investigating some wird referrer, I noticed that when I apply the 1st time visit segment to the Original referring domain report broken down by the Referring domain report and applying Entries metric, I can see that the numbers don't match. Shouldn't they match for the 1st time visits? Am I missing something?

Here's a screenshot:

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Best answer by alv123456

Gigazelle​ Your answer does not take into account that we are talking about First Time Visits (Visit number = 1, Dimension: Visit).


Regarding the entries metric, original referring domain and referring domain should be equal for first time visits.

I found the solution: it lies in Adobe backend on how they process referrer information.

Since our implementation is done via GTM, it is characterized as "non-javascript" for Adobe. And if referrer value is blank and tracking call is non-javascript, then Adobe ignores this for the referrer report! And the confusion starts here: it does not do so for the original referring domain report!

If later on during the journey a referrer is passed, lets say google, then Adobe counts this as referrer and thus the entry is attributed to the first valid referrer instance, which in this case is google - no matter if is happened later on in the journey.

11 replies

Gigazelle
Adobe Employee
Adobe Employee
August 8, 2018

Wow! Talk about an edge case thank you for sharing your answer!