Documentation create s.campaign on Launch | Community
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francescop47742
Level 3
May 18, 2021
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Documentation create s.campaign on Launch

  • May 18, 2021
  • 3 replies
  • 2874 views

Hi to all,

 

I'm starting a new Setup for Adobe Analytics and found a guide to setup the S.Campaign.

 

This guide explains how to create the S.Campaign on a landing with parameters cid (or other paramaters); what I don't understand is how to do if the user comes from Google (or another search engine) or from the referral traffic or from direct traffic.

 

Is there an official guide that explains how to populate the S.Campaign in these scenarios? I need to creare s.campaign using document.referrer?

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    Best answer by yuhuisg

    You don't need to set s.campaign with non-campaign sources. So you don't need it for natural search, 3rd party referrers nor direct traffic.

    You only need to set it with your campaigns, where you have an explicit campaign tracking code in your landing page URL.

    E.g. www.website.com/landing-page?cmp=abc123. In this example, you will set s.campaign to the value of the "cmp" query.

    3 replies

    yuhuisg
    Community Advisor
    yuhuisgCommunity AdvisorAccepted solution
    Community Advisor
    May 18, 2021

    You don't need to set s.campaign with non-campaign sources. So you don't need it for natural search, 3rd party referrers nor direct traffic.

    You only need to set it with your campaigns, where you have an explicit campaign tracking code in your landing page URL.

    E.g. www.website.com/landing-page?cmp=abc123. In this example, you will set s.campaign to the value of the "cmp" query.

      F
      francescop47742Author
      Level 3
      May 18, 2021

      thk for reply, and how Adobe recognize natural search? referral or direct?

      khurshid
      Adobe Employee
      khurshidAdobe Employee
      Adobe Employee
      May 18, 2021

      Use the plugin here: getQueryParam | Adobe Analytics

       

      You would need to install the plugin in your Analytics setup. You can then set campaign from query param in document.referrer by using this code:
      s.campaign=s.getQueryParam('cid','',document.referrer); 

        Urs_Boller
        Community Advisor
        Urs_BollerCommunity Advisor
        Community Advisor
        May 19, 2021

        you don't need the plugin nor do you need the "document.referrer" (which is not the actual URL). Assuming the campaign parameter is in the current URL, just create a data element "cmp parameter" by using "core" => "query string parameter" (enter desired parameter). then you are able to set the campaign parameter in the tracking call like this:

        s.campaign = _satellite.getVar("cmp parameter");

        jantzen_b
        Adobe Employee
        jantzen_bAdobe Employee
        Adobe Employee
        July 20, 2021
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