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user29588
Level 2
Feb 4, 2025 2:04 PM UTC
Solved

Do we have a metric called active users? and if we don't what is the equivalent to this metric?

I need to get the active users per day/month

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    bjoern-koth
    bjoern-kothAccepted solution
    Adobe Employee
    Feb 4, 2025 2:33 PM UTC

    hi @user29588 


    I think what you are looking for are Unique Visitors

     

    https://experienceleague.adobe.com/en/docs/analytics/components/metrics/unique-visitors

    Cheers from Switzerland!
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    11 replies

    bjoern-koth
    Adobe Employee
    bjoern-kothAdobe EmployeeAccepted solution
    Adobe Employee
    Feb 4, 2025 2:33 PM UTC

    hi @user29588 


    I think what you are looking for are Unique Visitors

     

    https://experienceleague.adobe.com/en/docs/analytics/components/metrics/unique-visitors

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    Cheers from Switzerland!
      user29588Author
      Level 2
      Feb 5, 2025 10:31 AM UTC

      Hi @bjoern__koth  Thank you for your answer!
      That's what I was thinking to use the UV. However I thought that the active users should be like equivalent to the engaged users so will need to create a custom metric that tracks the engaged/active users

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      bjoern-koth
      Adobe Employee
      bjoern-kothAdobe Employee
      Adobe Employee
      Feb 5, 2025 10:39 AM UTC

      Hi @user29588 

      there is no out of the box engaged users metric like in GA4, do you would have to come up with a segment definition yourself, like @jennifer_dungan @and @harveer_singhgi1 mention. 

      I am actually currently working on a Launch extension that triggers on active time on a page. Super simple, very similar to the standard Core trigger, but will pause should the user leave the current tab and resume when he comes back.

      So, technically you could build up on that. Bear in mind though that should you decide to trigger a second request on the page, this will also impact the bounce rate. So, maybe something you could store in session storage and send on the next analytics request 

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      Cheers from Switzerland!
        Jennifer_Dungan
        Adobe Champion and Community Advisor
        Jennifer_DunganAdobe Champion and Community Advisor
        Adobe Champion and Community Advisor
        Feb 4, 2025 2:55 PM UTC

        I am guessing you are coming from Google Analytics which has both "Total Users" and "Active Users"....

         

        In Google, "Total Users" is the UVs that made any hits on your sites, "Active User" are the UVs which Google has determined to be "engaged" on your site, and not just any hit. Adobe has no out-of-the-box calculation of "active". Unique Visitors is generally the metric that we use, this value (like GA) is likely to be inflated by people using multiple devices, or clearing cookies, etc.

         

        However, if you can create your own definition of what "Active" means to you, and pair a segment for such with the Unique Visitor metric.

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          Harveer_SinghGi1
          Adobe Champion, Community Advisor, UG Leader
          Harveer_SinghGi1Adobe Champion, Community Advisor, UG Leader
          Adobe Champion, Community Advisor, UG Leader
          Feb 4, 2025 3:49 PM UTC

          Adding to what @jennifer_dungan has shared, the terms you used seem to be related to GA and if that is the case you can refer to Adobe Analytics for Google Analytics users help documentation which will talk about all such differences and suggest which dimensions/metrics you can use in AA.

          Specific to your question it talks about Active Users and as @bjoern__koth  and @jennifer_dungan have suggested UVs is the right metric in AA.

          Cheers!

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