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ginow67553588
August 6, 2024
Question

Distinct week segmentation for user clustering

  • August 6, 2024
  • 1 reply
  • 456 views
Hello everyone, I'm trying to build the following segmentation in Adobe for a driver analysis: 

Cluster 1: In the last 4 weeks, the user was in the app for 1 or 2 different weeks of the past 4 weeks.
Cluster 2: In the last 4 weeks, the user was in the app for 3 or 4 different weeks of the past 4 weeks. Important: It doesn't matter whether it was weeks 1 and 4, it only matters that he was a user in the app in 2 weeks. I have already tried the Adobe Analytics cohort analysis with latency.
The problem is that I can either select rolling dates: The user who was in the app in the fourth week must also have been in the app in every week before.
Without the rolling data, I only see whether the user was in the app 4 weeks ago, but the groups are independent of each other.

I have also tried it with a simple segment such as: Count distinct week greater then or equals 1 and less then or equals 2.
The problem is that this segment is then calculated for the entire period set in the dashboard and not just for the corresponding week - 4 weeks.

This is what I need:



Kind regards, Gino
 
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1 reply

Nick_Walter
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
August 7, 2024

I've tried, after looking at this, to build something similar but I don't know that it is possible with segmentation in Adobe. I think in order to get this you will need to implement an evar with at least some of this data passed from the data layer. There are simple too many variables for segmentation to handle currently. 

 

I hope someone else has a better answer.