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karen_seeto
Level 2
October 16, 2015
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Differences between Omniture & Doubleclick

  • October 16, 2015
  • 1 reply
  • 1221 views

Hi there,

We are getting different results between our Doubleclick advertising "clicks" and Omniture's "click-throughs".  We are tracking this via Campaign tracking keys and the differences in some cases are significantly different +80%.

I know methodology-wise it can be different, but this is a huge discrepancy. 

Have you come across this before and can you confirm why this is? 

Thanks

Karen

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    Best answer by jhammons-1

    The DFA integration guide has an appendix that explains potential discrepancies. If you view the integration in Data Connectors, there is a link to the integration guide on the Support tab.

    1 reply

    J
    Adobe Employee
    jhammons-1Adobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    The DFA integration guide has an appendix that explains potential discrepancies. If you view the integration in Data Connectors, there is a link to the integration guide on the Support tab.

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