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cathyw49544988
cathyw49544988
Level 5
March 1, 2018
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demographic data

  • March 1, 2018
  • 2 replies
  • 5573 views

In Google analytics, there is a report category called "demographic". In this category, there are some reports about user, like age, gender and interest etc.

I am wondering could we implement the similar things in adobe analytics?

Thanks

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Best answer by Gigazelle

Actually, for stuff like this, I'd recommend Customer Attributes​. Arun is correct though in that Adobe Analytics does not offer this data out-of-the-box.

2 replies

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
March 2, 2018

Dear Cathy,

Demographic details are not available in Adobe Analytics by default.

If you are capturing Customer Identification in Adobe Analytics, you can use Data Source to import the external data i.e. Demographic details from your external database.

Reference : Marketing Cloud Help

Thank You!

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
March 9, 2018

Actually, for stuff like this, I'd recommend Customer Attributes​. Arun is correct though in that Adobe Analytics does not offer this data out-of-the-box.

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