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A
aldo_cicognani
May 22, 2024
Question

Days Between first Visits and First Purchase

  • May 22, 2024
  • 1 reply
  • 1257 views

Hello all, 

I was wondering if is possibile to solve this question, on adobe can you verify a user’s conversion window? The goal is to see how many days a user converts after the first visit to the site.

 

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1 reply

rohit_neema
rohit_neema
Level 2
May 22, 2024

Dimension - Days before first purchase

The ‘Days before first purchase’ dimension reports the number of days that pass between the first time a visitor reaches your site and when they make a purchase. For example, if a visitor makes a purchase one day after first visiting, then any subsequent visit or event belongs to the “1 day” dimension item.

Populate this dimension with data

Adobe automatically populates this dimension based on the purchase event in your implementation. If you implement the purchase event on your site, this dimension always works.

 

Reference: https://experienceleague.adobe.com/en/docs/analytics/components/dimensions/days-before-first-purchase

    A
    AldoCi
    May 22, 2024

    hi, 

    i used it but it is not accurate, i would like to develop a custom metric

     

    rohit_neema
    rohit_neema
    Level 2
    May 22, 2024

    One way to do this would be to put the two dates (Visit 1 date and purchase date) in the data layer. Then in Adobe Launch you could have a page load rule that fires on Order confirmation page that calculates the days between those two dates and puts it into an Conversion variable.

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