Data Validation | Why do I see paid search in the natural search report | Community
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walter_euyang
walter_euyang
Level 2
October 16, 2015
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Data Validation | Why do I see paid search in the natural search report

  • October 16, 2015
  • 1 reply
  • 1140 views

Hi,

When I breakdown the Natural Search Engines report by sc_channel, the external marketing channels custom variable we set up, I see Paid Search (ps) as the top channel.

[img]Search Engines Natural Report.png[/img]

I set up the paid search detection rules to capture both sc_channel=ps and sc_channel=PS. 

Any ideas why I see paid search in the natural search engines report?

Thanks,

Walter

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Best answer by Alexis_Cazes_

Hi Walter,

 

It seems the sc_channel is an eVar, eVar45 to be exact. What might happen is that the value in the eVar persist when the customer comes via Natural Search.

So the scenario would be :

Paid search >> eVar45 set to paid

The customer comes back via Natural search and the value that persist in the eVar in paid search.

I hope it helps you.

Best regards.

 

Alexis

1 reply

Alexis_Cazes_
Alexis_Cazes_Accepted solution
Level 10
October 16, 2015

Hi Walter,

 

It seems the sc_channel is an eVar, eVar45 to be exact. What might happen is that the value in the eVar persist when the customer comes via Natural Search.

So the scenario would be :

Paid search >> eVar45 set to paid

The customer comes back via Natural search and the value that persist in the eVar in paid search.

I hope it helps you.

Best regards.

 

Alexis

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