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IN2014
Level 2
October 16, 2015
Solved

CVR report for a selected page

  • October 16, 2015
  • 4 replies
  • 2702 views

Hi All,

I'd like to generate a page-level CVR report in Site Catalyst 15 (Reports and Analytic). Any help outlining a process (i.e. where to start, etc.) would be greatly appreciated.

 

Regards,

Ilya

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    Best answer by TanmayMathur

    Hi,

    Thanks for clarifying! 

    Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

    Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html

    For comparing before and after, i think you can use date ranges to pull the data. 

    Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html

    I hope this gives you a heads up. If any further questions arise, feel free to post. :)

    Regards,

    TM

    4 replies

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe Employee
    Adobe Employee
    October 16, 2015

    Hi Ilya,

    Thanks for reaching out to the Adobe Community.

    I take it you mean Collateral Valuation Report by CVR.

    As its not a readily available report in Reports & Analytics, I would like to have some more details on what you exactly plan to do it for?

    Regards,

    TM

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    Hi,

    Thanks for clarifying! 

    Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

    Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html

    For comparing before and after, i think you can use date ranges to pull the data. 

    Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html

    I hope this gives you a heads up. If any further questions arise, feel free to post. :)

    Regards,

    TM

      I
      IN2014Author
      Level 2
      October 16, 2015
      Hi TM, Thanks for a great insight! This is exectly what I was looking for. Ilya
        I
        IN2014Author
        Level 2
        October 16, 2015
        Hi TM, Thanks for a prompt reply! By CVR I actually meant "conversion rate" metric (sorry, I should have clarified that from a start). My goal is to create a report that whould show page conversion rate before and after I've made changes to it. Thanks, Ilya
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