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Difference Between an Attribute Set to Persistence vs. Not Set to Persistence
Hi @dineshpr!
First of all, let's get a few things hashed out. I'm going to first link you to this page so we have a frame of reference:
https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-dataviews/component-settings/persistence
Second, let's talk about attribution:
- Persistence ON: In this situation, the value of a dimension will persist across subsequent events in a session or as defined by a specific attribution model you have selected (e.g., campaign tracking) to go toward purchase data and/or other success events.
- Persistence OFF: In this case, the value of a dimension is only attributed to a specific event for which it was set and does not carry forth on any subsequent events.
Persistence ONLY applies to dimensions, NOT metrics. If you think about it, a metric is counted and measured directly at the hit/event level and summed/based at the dimension's level of attribution. Does this help clarify a little better?
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