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dineshpr
Level 2
May 13, 2025 11:56 AM UTC
Solved

customer journey analytics

Difference Between an Attribute Set to Persistence vs. Not Set to Persistence
can we use persistence setting  in metrics other than dimension , i hope not but is it possible in any case please confirm

jeff_bloomer
jeff_bloomerAccepted solution
Community Advisor and User Group Leader
May 13, 2025 4:34 PM UTC

Hi @dineshpr!
First of all, let's get a few things hashed out.  I'm going to first link you to this page so we have a frame of reference:
https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-dataviews/component-settings/persistence 
Second, let's talk about attribution:

  • Persistence ON: In this situation, the value of a dimension will persist across subsequent events in a session or as defined by a specific attribution model you have selected (e.g., campaign tracking) to go toward purchase data and/or other success events.
  • Persistence OFF: In this case, the value of a dimension is only attributed to a specific event for which it was set and does not carry forth on any subsequent events.

Persistence ONLY applies to dimensions, NOT metrics.  If you think about it, a metric is counted and measured directly at the hit/event level and summed/based at the dimension's level of attribution.  Does this help clarify a little better?

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3 replies

jeff_bloomer
Community Advisor and User Group Leader
jeff_bloomerCommunity Advisor and User Group LeaderAccepted solution
Community Advisor and User Group Leader
May 13, 2025 4:34 PM UTC

Hi @dineshpr!
First of all, let's get a few things hashed out.  I'm going to first link you to this page so we have a frame of reference:
https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-dataviews/component-settings/persistence 
Second, let's talk about attribution:

  • Persistence ON: In this situation, the value of a dimension will persist across subsequent events in a session or as defined by a specific attribution model you have selected (e.g., campaign tracking) to go toward purchase data and/or other success events.
  • Persistence OFF: In this case, the value of a dimension is only attributed to a specific event for which it was set and does not carry forth on any subsequent events.

Persistence ONLY applies to dimensions, NOT metrics.  If you think about it, a metric is counted and measured directly at the hit/event level and summed/based at the dimension's level of attribution.  Does this help clarify a little better?

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    Josh Stephens
    Community Advisor
    Josh StephensCommunity Advisor
    Community Advisor
    May 13, 2025 9:52 PM UTC

    Most metrics also allow you to select non-standard attribution models. Click the gear for the metric and look at the bottom. Checking the non-standard attribution box allows you to select various allocation & lookback periods. Full details are at this link & I showed an example from demo data below

    https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/visualizations/freeform-table/column-row-settings/column-settings#use-non-default-attribution-model

     

     

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      jeff_bloomer
      Community Advisor and User Group Leader
      jeff_bloomerCommunity Advisor and User Group Leader
      Community Advisor and User Group Leader
      May 14, 2025 3:22 PM UTC

      Excellent supplement to this answer, @josh__stephens.  As I'm sure you know, this is actually one of my favorite topics. 😉
      https://experienceleague.adobe.com/docs/experiences-by-you/experiences-by-you/analytics/analysis-workspace/using-panels/understanding-adobe-analytics-attribution-panel-and-lookback-windows.html 

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